Key Takeaways
- The Usual is a stablecoin issuer that uses short-term bonds and RWAs to back its assets;
- USUAL is the official governance token of the Usual ecosystem that represents ownership in the protocol;
- The best exchanges to buy USUAL are Binance, KuCoin, and MEXC.
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Do you ever feel like stablecoins aren’t all they’re cracked up to be? If so, you might want to learn how to buy USUAL crypto – the governance token of the (not-so) Usual protocol that promises to deliver groundbreaking changes in the landscape of stablecoins and DeFi in general.
The Usual protocol is a secure, fiat-backed stablecoin issuer that tries to address the challenges faced by its mainstream competitors like Tether. It emphasizes transparency and giving value back to the community, rather than benefiting only insiders.
You probably have a lot of questions now. Is USUAL sold on any major exchanges like Binance, Kraken, or Bybit? What should you take into account before buying it? Don’t worry, you’ll find all the answers in this article!
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Table of Contents
- 1. Getting Started: The Best Exchanges to Buy USUAL
- 2. How to Buy USUAL Crypto
- 2.1. How to Buy USUAL on Binance
- 2.2. How to Buy USUAL on KuCoin
- 2.3. How to Buy USUAL on MEXC
- 3. Key Considerations for Buying USUAL
- 4. Best Crypto Wallets to Store USUAL
- 5. The Usual Crypto (USUAL): An Overview
- 5.1. The Usual Protocol, USD0, and USD0++
- 5.2. What is the USUAL Token?
- 5.3. Is USUAL a Good Investment?
- 6. Conclusions
Getting Started: The Best Exchanges to Buy USUAL
First things first – where can you buy this token? Well, the good news is that it’s already listed on quite a few exchanges, so you won’t have to hunt for it far and wide! The tricky part is filtering all those options down to the top picks.
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Here’s some even better news: I’ve already done the legwork here, so you won’t have to! During my research on how to buy USUAL crypto, I’ve looked into all the top exchanges and weighed their benefits and drawbacks. These are the top 3 choices I’ve come away with:
- Binance. As the number one exchange by trading volume, Binance boasts competitive fees and tons of rewards initiatives. It offers plenty of different trading options like spot trading, margin trading, futures, and P2P.
- KuCoin. This platform is known for its robust security and user-friendly interface. It offers a large cryptocurrency selection and advanced trading options, such as P2P, trading bots, and margin trading.
- MEXC. Another high-caliber CEX, MEXC, has almost 3,000 coins and tokens and a number of different trading types, including demo and copy trading. This highly secure platform is available in 170+ countries.
Any of these top-notch platforms could become your trusty companion as you learn how to buy USUAL crypto. If you need a few extra tips to discover the exchange best suited for your goals and needs, you’ll find a handy checklist later in this article. But for now, let’s get straight to the part you came here for!
📚 Read More: Best Cryptocurrency Exchange
How to Buy USUAL Crypto
There are many ways of getting your hands on the USUAL crypto. You could buy it directly with a credit or debit card, swap it for another coin, trade another coin for it on the spot trading market, or buy it from another user on a P2P marketplace.
The first three are the most popular options for less established tokens like USUAL, so those are the ones I’m going to explore in this article.
Note that these tutorials are aimed at desktop users, so if you prefer handling your crypto on your smartphone, you’ll have to download the mobile app of your chosen exchange and recreate the same steps.
How to Buy USUAL on Binance
Binance deserves the number one spot on this list for a lot of reasons: it has some of the most affordable fees among major CEXs, a selection of 500+ coins and tokens, and versatile trading options.
Via "Buy Crypto"
Let’s start with the direct purchase method. You can buy USUAL with 35+ fiat currencies and pay with your debit/credit card, Apple Pay, or Google Pay. Here’s how to do it:
📚 Learn More: How to Pass KYC Checks on Binance
Alternatively, you can deposit fiat to your Binance account to buy crypto by clicking [Deposit] in the top right corner of the page.
There you go! It might take a few seconds or minutes for your order to be processed.
If you want to see your USUAL tokens, go to your Dashboard and click [Assets] (the second item on the left-side menu).
Via "Convert & Block Trade"
Not all crypto traders like buying their crypto directly, though. If you want to learn how to buy USUAL crypto with another asset, Binance has got you covered, too! Make sure you have some other tokens in your account, and let’s get straight to it:
Just note that the exchange rate refreshes every few seconds.
📚 Learn More: Mastering Binance Convert
Via the Spot Market
Lastly, if you see yourself as a trader first and foremost, you’ll probably want to try your luck at Binance’s spot trading market. This exchange not only has the highest liquidity score for USUAL among all the exchanges it’s listed on (the USUAL/USDT pair alone makes up 51.32% of all the trading volume for USUAL!), but the highest number of USUAL trading pairs, too. You can trade USUAL with:
If you have any of these assets in your Binance account, you’re good to go! Follow these steps:
All done! You can check your order under the [Order History] tab.
📚 Learn More: An Extensive Guide to Binance Spot Trading
How to Buy USUAL on KuCoin
KuCoin is another reliable alternative. Let’s take a look at the same three ways of how to buy USUAL cryptocurrency on this exchange, starting with the direct purchase option.
Via "Buy Crypto"
That is it! Once your payment goes through, you’ll find your USUAL tokens by clicking [Assets] on the top menu bar.
Via "Convert"
The next option is (as you can probably guess at this point) converting from another cryptocurrency. Let me show you how:
The assets should be converted in no time.
Via the Spot Market
KuCoin’s spot trading pair selection for USUAL isn’t quite as extensive as Binance’s, but the USUAL/USDT trading pair would still have a wide audience appeal. Here's how to buy USUAL on KuCoin's spot trading platform:
All you have to do now is wait for your order to be executed. You can see your order history (both open and completed orders) on the panel below the market chart.
FYI, did you know you can get fee discounts by holding KCS (KuCoin's native token) in your account?
📚 Read More: A Guide on KuCoin Fees
How to Buy USUAL on MEXC
The last CEX I’m going to talk about in this guide is MEXC. Unlike the other two, its choices for USUAL buyers are more limited – if you want to learn how to buy USUAL crypto on this platform, you’ll have to stick to spot trading.
Don’t worry! Even if you’ve never tried it before, just follow this guide to the letter, and it will be a piece of cake!
And you’re done! MEXC’s spot trading interface isn’t all that different from Binance or KuCoin, so you’ll find your order history in the exact same place – the panel below the market chart and the order placement section.
📚 Read More: How to Use MEXC
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Key Considerations for Buying USUAL
Now that you’ve learned how to buy USUAL cryptocurrency, it’s time for some reflection! You don’t want to leap without weighing a number of key factors first. This could spell the difference between being happy with your investment and wanting to pull your hair out because something crucial slipped your mind.
If you’re still trying to figure out which exchange to choose, have a quick run-through of this list:
- Regional Regulations. Find out if the exchange you’re thinking of is supported in your country. For example, Binance isn’t available in the US. So, you'll need to find out one that is available.
- Payment Options. How many fiat currencies does this exchange offer? You’ll want to stick with one that supports your local currency, so you won’t need to worry about conversion. If you prefer Apple Pay or Google Pay, find out if the platform supports those.
- Transaction Fees. The same token can have slightly different prices across every exchange, depending on factors like liquidity. Then there are slippage costs too, so prioritize exchanges with high liquidity to avoid paying more than you’d expected.
- Market Volatility. Never forget that volatility is the crypto market’s middle name! The prices of most tokens fluctuate all the time, with unpredictable swings in any direction. Participate at your own risk.
- Trading Goals. Take some time to consider what you’re trying to gain from crypto trading. You could outline a precise plan or even start a trading journal you could use for reflection and adjustments later on.
Hopefully, these tips will be enough to… well, tip you off and help you make your choice! While I can’t predict the future and tell you if your trading schemes will pan out in the end, as long as you heed this advice, you’ll at least be playing as safely as possible.
📚 Related: 5 Top Crypto Trading Strategies
Best Crypto Wallets to Store USUAL
You now know how to buy USUAL crypto and where to buy it from – but let me add this extra section to help you out with storage options, too. Crypto wallets don’t always get as much love as exchanges, and that’s a pity. Your wallet is all that stands between your crypto and the rest of the world, so I always recommend upgrading your setup every now and then.
Since the USUAL crypto is based on the Ethereum blockchain, most wallets will support it, which makes your option more flexible. That being said, here is a quick gist of the crypto wallets I recommend to store your USUAL crypto:
Type | Private Key Ownership | Price | Key features | |
|---|---|---|---|---|
Hardware wallet | ✓ | $249 | E-Ink touchscreen, Bluetooth support, Secure Element chip, supports 5,500+ coins | |
Hardware wallet | ✓ | $169 | Large color touchscreen, open-source firmware, advanced Shamir Backup | |
Software wallet | ✓ | Free | Built into the Binance app, supports multiple chains, self-custody with MPC tech | |
Software wallet | ✓ | Free | Full self-custody, multi-chain support, in-app dApp browser |
Table: Recommended crypto wallets to store the USUAL crypto
Remember: the best crypto wallet for you ultimately depends on your own needs and preferences. So, always try to identify them first, and you'll find it easier to choose the perfect fit.
📚 Read More: How to Choose a Crypto Wallet
The Usual Crypto (USUAL): An Overview
Let’s circle all the way back to the beginning. Whether you’ve reached this part after reading the “How to Buy USUAL” section or skipped straight here, it’s time to tell you a bit more about this token. Is there anything different and unusual about it, despite the name? And is USUAL crypto worth buying?
The Usual Protocol, USD0, and USD0++
The Usual Protocol is a decentralized stablecoin issuer that focuses on transparency, fairness, and equitable value. According to the creator, other stablecoin issuers now operate more like central banks and accumulate too much value and revenue without giving enough back to the users.
With that in mind, Usual entered the scene by introducing its own fiat-backed crypto coin, USD0. Unlike most other stablecoins that are tied to commercial banks, USD0 leverages short-term sovereign bonds and tokenized real-world assets (RWAs). It’s the first stablecoin that aggregates various US Treasury Bill tokens with a backing of 1:1.
In a nutshell, these features give USD0 robust collateralization and a significant degree of independence from traditional banking systems. Assets like the US Treasury Bills are about as risk-free as it gets. You’ve got to hand it to them – these RWAs are definitely safer than cash reserves, many other stablecoins depend on, which are vulnerable to banking crises or regulatory freezes.[1]
Apart from these benefits, as a permissionless token, USD0 seamlessly integrates into the wider DeFi sphere. You can buy, sell, or trade it on other platforms and use it just like any other token.
USD0 is only one of the three pillars of the Usual ecosystem, though. To deliver on their strong emphasis on value for users, Usual Labs has released USD0++, a version of USD0 meant exclusively for staking. It essentially acts as your savings account for RWAs, with a lock-up period of 4 years.
On January 14, 2025, the company announced an early redemption option. Instead of waiting until 2028, users can now sell their USD0++ tokens on the secondary market or exchange them for USD0 at a ratio of 1:1 by providing some amount of USUAL tokens.
USD0++ utilizes the Base Interest Guarantee (BIG) mechanism to ensure that the yields are linked to the underlying RWAs and remain stable against interest rate volatility.
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What is the USUAL Token?
Now that you know what the Usual protocol is and what other cryptocurrencies it involves, it’s finally time to dig into our token in question!
The USUAL token (whose ticker is $USUAL – not to be confused with the protocol itself, which is usually spelled in lowercase) is the official governance token of the Usual ecosystem created to help drive the adoption of USD0. It represents ownership in the protocol, giving holders rights to decision-making during the early stages and a portion of its revenue.
On November 27, 2024, the company announced a pre-launch phase called the Pills Campaign with an opportunity to earn USUAL tokens by staking USD0 and receive them during an airdrop. The Binance exchange played a pretty significant role here, too – the token debuted on Binance Launchpool, with an option to stake BNB and FDUSD to farm USUAL tokens.
On December 18, 2024, USUAL officially launched on Binance, and the airdrop was concluded. Users could now claim their tokens.
Curiously, the USUAL token doesn’t have the typical distribution. Instead, its tokenomics are structured around two main phases:
- USUAL Token Issuance. Each USD0++ minting generates a corresponding number of USUAL tokens.
- Distribution of USUAL to Value Contributors. USUAL tokens are allocated to users who contribute value to the protocol (such as providing liquidity or generally being active in the ecosystem).
With no venture capital funding and 90% of the total supply allocated to the community, the token definitely seems to live up to Usual’s mission of putting the users first.
In March 2025, USUAL and USD0 went multi-chain, making them available on more networks, including BNB, Base, and Arbitrum.
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Is USUAL a Good Investment?
That’s all well and good, you might say – but it still doesn’t fully answer the question, “Is USUAL crypto worth buying?”, does it? It’s time to whip out the whiteboard and crunch some numbers.
To that end, let’s review the USUAL crypto price history first. After officially hitting the market with a starting price of $0.809 on December 18, 2024, USUAL rapidly skyrocketed to $1.57 in just a couple of days – a ~94% gain. Not exactly a viral explosion, but still, not too bad!
Unfortunately, the peak didn’t hold: by the 22nd, the price was down to $1.02, likely because of the “airdrop effect”,[2] meaning early recipients cashing out their gains.
By the 24th, however, USUAL had an upswing again, jumping to $1.38. But from that point, what we see is a steady decline. As of June 2, 2025, the USUAL crypto price is $0.1032. The daily trading volume, on the other hand, looks pretty good at the time of writing, around $20 million.
Those numbers aren’t much to go off of by themselves, of course. What about USUAL’s long-term development?
This is where the picture gets a little muddy. While Usual Labs has secured $10 million in funding from Binance and Kraken Ventures and has forged a few promising partnerships (including a collaboration with Ethena Labs, another decentralized stablecoin protocol), some of the company’s choices have left users more than a little disgruntled.
On January 7, 2025, the Usual unveiled “Revenue Switch” – an alpha version of the new mechanism that promises to deliver 100% of the protocol’s revenue to USD0++ stakers on a weekly basis. On top of the staking yields, the holders will also receive additional rewards in USD0. The total revenue is estimated to be $5 million per month.
Here’s the catch, though: according to the new system, the company reserves the right to suspend redemption during periods of high volatility or low liquidity. Needless to say, this could certainly put a damper on users' expectations…
What’s more, instead of being able to redeem USD0++ for USD0 at a 1:1 ratio, users now have to choose between two exit strategies:
- A conditional exit (redeeming 1:1 at the $1 peg price but forfeiting part of accrued rewards);
- An unconditional exit at a floor price (starting at $0.87, which was the price floor at the time of the announcement, and gradually increasing to $1 over four years).
This news triggered a spark of increased volatility in the market for USD0 and a similarly jagged trajectory for USD0++ but with an added downward slope, too.
Does this spell a disaster for these stablecoins? Nobody knows for sure, but if I were you, I’d keep my eyes peeled for more changes in the near future!
To sum it all up, while the Usual protocol and all its tokens have definitely carved themselves an interesting niche in the market, in the end, they’re just as unpredictable as any other new altcoin. Whether they’d make a good investment for you is probably more of a matter of personal preference and how much you believe in the vision behind the protocol.
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Conclusions
There is more than one way how to buy USUAL crypto tokens, including using fiat, quickly converting other crypto for it, or trading the asset in the traditional spot market. Of course, not all crypto exchanges offer the same variety of methods, so choose wisely depending on your needs.
If you don't know already, the Usual protocol is a decentralized stablecoin issuer that incentivizes users to invest in their stablecoin assets (USD0 and USD++) by allowing them to earn high-yield revenue from them and promising transparency and governance rights. The USUAL token ties the whole ecosystem together and represents ownership rights in the protocol.
However, whether USUAL is a good investment is still up for debate. If you’re feeling unUSUALly adventurous, though, do your own research and decide for yourself if you believe in the company’s mission.
The content published on this website is not aimed to give any kind of financial, investment, trading, or any other form of advice. BitDegree.org does not endorse or suggest you to buy, sell or hold any kind of cryptocurrency. Before making financial investment decisions, do consult your financial advisor.
Scientific References
1. Chen S., Jiang M., Luo X.: 'Exploring the Security Issues of Real World Assets (RWA)';
2. Messias J., Yaish A., Livshits B.: 'Airdrops: Giving Money Away Is Harder Than It Seems'.
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