Rockstar Co-Founder Warns AI Could Drain Game Creativity

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Rockstar Co-Founder Says AI Risks Draining Creativity from Games

Written by Aaron S.,

Editor-In-Chief

Last Updated: December 02, 2025

Key Takeaways

Dan Houser warned that AI systems learning from AI-made content could lower the quality and creativity of future games;
He compares AI’s self-feeding data cycle to "mad cow disease", where repetition weakens the source material over time;
Despite his caution, Houser remains intrigued by AI’s unpredictable and confident responses to repeated searches.

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Rockstar Co-Founder Says AI Risks Draining Creativity from Games

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Dan Houser, who helped create Grand Theft Auto as a co-founder of Rockstar Games, recently shared his concerns about the growing use of generative artificial intelligence (AI) in video games.

He stated that if AI systems continue to learn from content generated by other AI systems, the overall quality of digital media could decline over time.

In an interview on Virgin Radio UK, Houser explained that these models rely on information gathered from the internet. As more online content is generated by AI, the models end up studying their own output, which leads to a cycle that reduces originality and reliability.

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He said, "As far as I understand it, which is a really superficial understanding, the models scour the internet for information, but the internet's going to get more and more full of information made by the models. So it's sort of like when we fed cows with cows, and got mad cow disease".

Although he is cautious about the direction the technology might take, Houser also admitted that he finds AI intriguing. He mentioned that he enjoys seeing the different answers produced when searching for the same thing multiple times, even though the results are often inaccurate.

Houser left Rockstar in 2020 after more than 20 years helping shape some of the company’s most successful titles, including Red Dead Redemption and Max Payne.

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