Méliuz Becomes Latin America’s First Bitcoin Business

Cryptos: 21,330
Exchanges: 1,863
Market Cap: $3.32T 0.17%
24h Vol: $330,112,679,098 15.31%
Dominance: BTC: 61.7% ETH: 9.3%
Gas: 2 GWEI

Connect

Crypto News Business

Méliuz Becomes Latin America’s First Bitcoin Treasury Powerhouse

Written by Aaron S.,

Editor-In-Chief

Last Updated: May 16, 2025

Key Takeaways

Méliuz has officially becomes Brazil’s first public company to adopt Bitcoin as a core part of its long-term financial plan;
The firm holds 320.3 BTC worth over $33 million, and aims to boost Bitcoin per share through ongoing accumulation;
Since its initial Bitcoin purchase in March, Méliuz stock has surged more than 117%.

Ace quick missions & earn crypto rewards while gaining real-world Web3 skills. Participate Now ! 🔥

Méliuz Becomes Latin America’s First Bitcoin Treasury Powerhouse

BITDEGREE IN YOUR SOCIAL FEED

Méliuz, a financial technology firm based in Brazil, has officially become the first publicly listed firm in the country to adopt Bitcoin BTC $103,299.65 as a core part of its financial strategy.

On May 15, executive chairman Israel Salmen announced on X that shareholders had approved the decision to turn Méliuz into a Bitcoin treasury company. He called it a "historic day" and confirmed that the decision had passed with a wide majority.

In a statement, Méliuz explained that it plans to grow its Bitcoin holdings over time using a mix of financial tools. The goal is to increase the amount of Bitcoin tied to each share, rather than using it to protect against inflation or currency risk.

How to Create an NFT: Easiest Way (Animated Explainer)

Did you know?

Want to get smarter & wealthier with crypto?

Subscribe - We publish new crypto explainer videos every week!

Salmen noted that Méliuz is the first company in Latin America to fully integrate Bitcoin into its business model, rather than treating it as a secondary or short-term asset.

Méliuz purchased 274.52 Bitcoin at an average price of $103,604 each, spending about $28.4 million. These new holdings add to the 45.73 Bitcoin the company acquired on March 6. In total, Méliuz owns 320.3 Bitcoin, worth over $33 million.

Since Méliuz made its first Bitcoin investment, the company’s stock (CASH3.SA) has gained more than 117%, according to data from Google Finance. As of now, the company’s market value stands at around R$727.9 million, or more than $128 million.

On May 7, Bhutan launched a new payment option for tourists using cryptocurrency, through a partnership with Binance $7.91B Pay and DK Bank. How does it work? Read the full story.