Méliuz Becomes Latin America’s First Bitcoin Business

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Méliuz Becomes Latin America’s First Bitcoin Treasury Powerhouse

Written by Aaron S.,

Editor-In-Chief

Last Updated: May 16, 2025

Key Takeaways

Méliuz has officially becomes Brazil’s first public company to adopt Bitcoin as a core part of its long-term financial plan;
The firm holds 320.3 BTC worth over $33 million, and aims to boost Bitcoin per share through ongoing accumulation;
Since its initial Bitcoin purchase in March, Méliuz stock has surged more than 117%.

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Méliuz Becomes Latin America’s First Bitcoin Treasury Powerhouse

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Méliuz, a financial technology firm based in Brazil, has officially become the first publicly listed firm in the country to adopt Bitcoin BTC $75,475.08 as a core part of its financial strategy.

On May 15, executive chairman Israel Salmen announced on X that shareholders had approved the decision to turn Méliuz into a Bitcoin treasury company. He called it a "historic day" and confirmed that the decision had passed with a wide majority.

In a statement, Méliuz explained that it plans to grow its Bitcoin holdings over time using a mix of financial tools. The goal is to increase the amount of Bitcoin tied to each share, rather than using it to protect against inflation or currency risk.

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Salmen noted that Méliuz is the first company in Latin America to fully integrate Bitcoin into its business model, rather than treating it as a secondary or short-term asset.

Méliuz purchased 274.52 Bitcoin at an average price of $103,604 each, spending about $28.4 million. These new holdings add to the 45.73 Bitcoin the company acquired on March 6. In total, Méliuz owns 320.3 Bitcoin, worth over $33 million.

Since Méliuz made its first Bitcoin investment, the company’s stock (CASH3.SA) has gained more than 117%, according to data from Google Finance. As of now, the company’s market value stands at around R$727.9 million, or more than $128 million.

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