The elite soccer championship will have one of the largest crypto exchanges as its main sponsor.
Sports have immensely gravitated towards the digital industry, especially soccer teams that had several major sponsorship deals with cryptocurrency companies over the past several months.
According to the official news release by Crypto.com, FIFA has picked Crypto.com as the official sponsor during one of the largest soccer events held in Qatar. With the agreement, Crypto.com will attempt to bring awareness to the digital asset market, and the exchange itself.
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Likewise, the crypto exchange will be offering its customers opportunities to participate in live matches in Qatar and acquire exclusive rewards presumably by attending the sports event.
Chief Commercial Officer of FIFA Kay Madati spoke on the partnership with Crypto.com, stating:
"Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football."
Starting November 21st, at the beginning of FIFA World Cup Qatar 2022, Crypto.com advertisements will be appearing in soccer stadiums within the country, bringing digital asset awareness to sports fans.
This isn’t the first time that Crypto.com made a sponsorship deal with a sports organization. Back in January, the cryptocurrency exchange teamed up with an LA-based women’s football club Angel City, and the Australian Women’s Football League.