What is Alkimi (ADS)?
Alkimi is a decentralized advertisement exchange platform developed on the Hypergraph protocol (launched by the Constellations Network). The exchange platform aims to solve problems like fraudulent Ad servings, transaction fees, transparency issues, instant reconciliation, and transactional capacity.
To eliminate the problem of fraudulent advert servings, the platform makes use of Constellations’ state channel framework that allows to identify and restrict bad actors from gaining access to the ecosystem. Concerning the issue of transaction fees, on the other hand, Alkimi is leveraging Hypergraph’s feeless network. This is done to enable advertisers on the platform to become more profitable.
The platform has a native token called ADS, which is based on the ERC-20 token standard. The token was launched in mid-2021. See the current ADS token price on the Alkimi price chart featured above.
Now the question is, what does the Alkimi crypto project offer for its users? For brands, Alkimi offers features like transparent and authenticated supply chains, enhanced trading strategies, reduced transaction fees, and increased advert performances. For publishers, it offers increased revenue and profitability, high performance of adverts, and availability of buyers in the supply chain. Finally, for daily internet users, the platform offers faster loading of web pages, decreased Ad density, and a safe and rewarding internet browsing experience.
Use Cases of ADS Tokens
As it's the platform's only utility token, all transactions on the Alkimi network are done using ADS coin.
However, there are certain amounts of ADS crypto tokens set that must be held by users to access certain services on the platform. There are different tiers available and each tier comes with different benefits. The lowest tier requires a minimum of 200,000 ADS. Then, there are tiers two and three, which require 500,000 and 1,000,000 ADS tokens respectively. The last tier requires a minimum of 2.5 million ADS. The last tier provides access to 15% fee savings and premium services (like early access to new features, and so on).
Besides, holders of the ADS crypto assets can stake their tokens for rewards in the staking and liquidity pool. Node operators and stakers receive up to 25% APR. These operations are designed to ensure that the ADS token is used by all in the ecosystem, and in the process increase the demand for the token. Increased demand may reflect positively on the future ADS price.
Don't forget to check the Alkimi price chart above to see the most up-to-date info about the value of ADS.
Who Founded Alkimi?
The project was co-founded by Ben Putley and Adam Chorley. Ben studied product design at Bournemouth University. He worked as the head of a new business at The Fifth, before starting Alkimi. Adam, on the other hand, studied politics at the University of Hull. Before starting Alkimi, he worked as a global digital Ad sales director at SmartFrame Technologies.
The leading team is also accompanied by Vincent Boujnah as CFO and Benjamin Dunkel as VP.
ADS Tokenomics
The maximum supply for ADS tokens is 250 million. Concerning the distribution of ADS coins, 20% were allocated to private sales, 10% to the team, 25% to advisors and marketing teams, and 3% were set aside in the reserve. Furthermore, while staking rewards and development bounties got 5% each, 27% of the tokens were reserved as platform tokens to give stability to the ADS token price. Finally, 5% was set aside for exchange liquidity.
To understand more about the recent trends and movements of the ADS price, refer to the aforementioned price chart above.
