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The Crypto Frenzy Unveiled: Why is Crypto Going Up?

Cryptocurrencies have been grabbing headlines for quite some time now. You might have heard about Bitcoin's astonishing surge or how Dogecoin went from being a meme to a serious investment. Moments like these have everyone asking: "Why is crypto going up?".

The crypto market's propensity to skyrocket at times is nothing short of fascinating. So, it's time to take a closer look at the factors that drive cryptocurrencies to soar.

As a side note, if you're planning on profiting during one of those blissful moments, remember to trade in reputable and trustworthy crypto exchanges like Binance, Bybit, or Kraken.

Key Takeaways

  • Market sentiment, speculation, institutional adoption, technological advancements, and other factors, can all drive up the demand for cryptocurrencies, increasing their value;
  • With the right knowledge and strategies, it's possible to profit during great crypto price surges;
  • Digital assets are generally very volatile, but their resilience shows they're here to stay.
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Why is Crypto Going Up: The Key Reasons

Cryptocurrencies have been making headlines for quite some time now, captivating the world with their meteoric rise and intriguing potential. They either quickly rise, fall, or stabilize, making people wonder about the volatility of the crypto market. Today, though, I'll focus on answering the question, "Why is crypto going up?".

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That said, let's dive into the driving forces that keep crypto on an upward trajectory.

Supply and Demand Dynamics

Exploring the factors that drive the ever-rising trajectory of cryptocurrencies often leads us to the fundamental concept of supply and demand dynamics. These forces play a crucial role in shaping the prices of digital assets.

So, why is crypto going up?

In essence, the answer can sound pretty much like something you'd learn in Economics 101.

When there's a surge in demand for a particular cryptocurrency, and the supply remains limited, prices tend to go up. This is because more people want to buy the crypto than there are sellers willing to part with it. As a result, buyers are willing to pay higher prices to secure their desired digital coins.

Conversely, when the demand wanes or when the supply of a particular cryptocurrency becomes abundant, prices can decrease. If there are more sellers than buyers, prices drop because sellers may have to reduce their asking prices to attract buyers.

Why is crypto going up: demand and supply.

What makes crypto assets unique is their decentralized nature. There's no central authority that can control the supply or demand. Instead, these factors are influenced by a variety of elements, including market sentiment, adoption, and more (all of which I'll discuss later on).

So, the next time you ponder, "Why is Bitcoin going up today?", remember that it's often the result of these intricate supply and demand dynamics.

Cryptocurrencies are unique in their ability to respond rapidly to changes in these forces, making them an exciting and sometimes turbulent asset class for investors and enthusiasts alike.

Market Sentiment and Speculation

Market sentiment and speculation play a significant role in the crypto world, too, often acting as a powerful force behind price surges. Understanding how these factors influence the crypto market can shed light on why is BTC up or down on any given day.

Crypto prices can be heavily swayed by how investors and the general public feel about the market. When sentiment is positive, people are more likely to buy, which pushes prices up. Conversely, negative sentiment can trigger selling, leading to price drops.

Market sentiment can be influenced by various factors, including news, social media trends, and even statements by influential figures[1]. For example, if a prominent figure expresses enthusiasm about a particular crypto asset, it can ignite a buying frenzy, driving prices higher – which is exactly what happened to Dogecoin.

Speculation is another driving force behind the "why is crypto going up" conundrum. Many investors enter the crypto market with the hope of making quick profits. They buy digital assets, anticipating that their value will increase, and then sell them at a higher price.

BitDegree Crypto Fear and Greed Index

This speculative behavior contributes to price volatility. While some people invest based on careful analysis, others rely on gut feelings, rumors, or herd mentality.

Crypto has a history of meteoric growth, and this history often fuels speculation and optimism. Investors recall instances where early adopters turned small investments into massive fortunes, and they hope to replicate that success. These success stories lead to a "get rich quick" mindset, drawing more people into the market.

The fear of missing out can drive individuals to invest in crypto when prices are soaring. When they see others making profits, they don't want to be left behind. Consequently, FOMO-driven buying can lead to price bubbles and subsequent corrections.

All in all, crypto's inherent volatility provides ample opportunities for speculators. Rapid price swings create chances for traders to profit. Some investors thrive on this volatility, while others may find it too risky.

Institutional Adoption

In recent years, one of the key drivers of many "why is crypto going up" moments has been institutional adoption. When the big players, the major financial institutions, and corporations jumped into the crypto game, their influence was undeniable.

Names like BlackRock, Goldman Sachs, and Morgan Stanley, among others, have not only dipped their toes but have taken substantial dives into the world of digital assets. These institutions, with deep pockets and a keen eye for investment opportunities, have given cryptocurrencies a sense of legitimacy and stability.

When renowned banks, hedge funds, and companies like Tesla allocate a portion of their portfolios to digital assets, it sends a clear message that crypto is here to stay. This stamp of approval, in turn, instills confidence in the broader market.

Why is crypto going up: a group of people in a meeting.

The primary reason for this institutional embrace is the potential for high returns. Bitcoin and other digital assets have shown exponential growth, often outperforming traditional assets like stocks and bonds. Institutions are always on the lookout for assets that can deliver substantial gains, and cryptocurrencies fit the bill.

Additionally, crypto assets offer diversification benefits. Traditional investment portfolios often comprise a mix of stocks, bonds, and other assets. Cryptocurrencies provide an opportunity to diversify further, reducing risk exposure to fluctuations in the traditional financial markets.

Furthermore, institutions are drawn to the concept of digital assets because of their borderless nature. Unlike traditional investments that are subject to geographical restrictions and regulations, crypto can be traded and held globally. This global accessibility and ease of transfer make cryptocurrencies an attractive option for international businesses and investors.

Institutional adoption from these industry leaders has reinforced the belief that cryptocurrencies are not merely a passing trend, driving their prices steadily upward as more and more institutions follow suit in exploring the opportunities presented by the crypto market.

Why is crypto going up: Bitcoin ETF.

Institutional adoption has also led to the development of financial products tailored to digital assets, such as spot exchange-traded funds (ETFs) and institutional-grade custody solutions  These tools make it easier for institutional investors to enter the market, as they offer a level of security and familiarity that traditional financial markets provide.

As institutions continue to pour money into the cryptocurrency space, it not only propels prices upward but also opens the door to further innovation and integration of digital assets into the traditional financial system.

Institutional adoption is a clear signal that the crypto market has evolved from its early days and is becoming an established and respected asset class in the broader financial landscape. So, the next time you ask yourself, "Why is crypto going up?", take a moment to DYOR on news about the assets you're interested in.

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Technological Advancements

The world of crypto is in a constant state of evolution, and the innovative technology underpinning digital currencies can sometimes be the force keeping them on an upward trajectory.

Cryptocurrencies are built on blockchain networks, which offer a secure and decentralized way to record and verify transactions. This technological foundation enhances trust, reduces fraud, and cuts out the need for intermediaries, such as banks.

As a result, the efficiency and transparency offered by blockchain have generated considerable enthusiasm among both individual and institutional investors.

A smart contract is another technological marvel that has bolstered crypto's rise.

These self-executing contracts automatically enforce and execute the terms of an agreement without the need for a trusted intermediary. They have revolutionized various industries, including finance, real estate, and supply chain management, by making transactions faster, cheaper, and more secure.

Why is crypto going up: smart contract.

The implementation of smart contracts on blockchain platforms has not only increased the utility of cryptocurrencies but also attracted more interest from investors seeking innovative solutions.

Furthermore, scalability and interoperability are essential aspects of the technological advancements in the crypto space, too. To reach mainstream adoption, cryptocurrencies need to handle a high number of transactions quickly and efficiently.

Innovations like Layer 2 solutions and cross-chain compatibility have been developed to address these concerns. They enhance the capacity of blockchain networks, making them more appealing for everyday use.

To sum up, the relentless pursuit of innovation, be it through blockchain technology, smart contracts, scalability solutions, or enhanced security measures, keeps the crypto market on a path of growth. Thus, new enhancements might sometimes result in price surges.

Regulatory Environment

One critical piece of the puzzle when understanding why is crypto going up or down is the regulatory environment. Regulations, or lack thereof, can significantly influence the direction of the cryptocurrency market.

Let's break it down.

In the world of cryptocurrencies, striking the right balance in terms of regulation is a delicate dance.

On the one hand, some level of regulation is necessary to ensure that bad actors don't run rampant, protecting investors from fraud, scams, and other nefarious activities. On the other hand, overzealous regulation can stifle innovation and scare off potential investors and enthusiasts.

During the early days of cryptocurrencies, they operated in something of a regulatory Wild West. With limited oversight, crypto's early days allowed for tremendous innovation and investment, leading to some of the first rapid price surges. The lack of regulations made it easier for people to experiment and invest without fearing they were breaking the law.

Why is crypto going up: the concept of crypto regulations.

As the digital assets market matured, governments worldwide began to examine it more closely. They realized that crypto had the potential to disrupt traditional financial systems and, as such, needed some level of control. This led to various countries implementing regulations, tax policies, and reporting requirements.

However, the crypto market has proven itself to be resilient. While increased regulation can cause temporary dips, it often bounces back even stronger. Investors and developers adapt to the new rules, finding ways to comply and innovate within the regulatory framework.

Regulation also plays a crucial role in attracting traditional institutional investors into the crypto space. As the regulatory environment becomes more defined and stable, it gives these big players the confidence to enter the market, which, in turn, can answer many "why is BTC up" types of questions.

It's important to note, though, that the regulatory landscape varies from one country to another. Some nations are more welcoming, while others are more cautious or even hostile towards cryptocurrencies. These differences can lead to disparities in how digital assets perform in various regions.

Global Economic Factors

When it comes to understanding why is crypto going up, you can't overlook the influence of global economic factors. These factors play a significant role in shaping the crypto market, causing it to soar to new heights. So, why is BTC up during a pandemic, like the one faced in 2020?

One of the main drivers is economic uncertainty.

When traditional financial systems face turbulence, people tend to turn to alternative assets, and cryptocurrencies, with their decentralized nature, provide a haven. During times of economic crisis or hyperinflation, crypto can serve as a hedge against the devaluation of fiat currencies[2].

Additionally, the ease of global transactions with cryptocurrencies is a crucial factor.

Traditional financial systems often come with hefty fees and lengthy processing times for international transfers. Crypto assets, on the other hand, enable quick and cost-effective cross-border transactions, making them attractive for both individuals and businesses involved in global trade.

Why is crypto going up: a globe on books.

Moreover, the global reach of cryptocurrencies contributes to their upward trajectory. The digital nature of crypto assets allows them to be accessed and used by anyone with an internet connection, regardless of their location. This inclusivity broadens the user base and fosters global adoption, driving demand and, subsequently, prices.

On top of that, geopolitical events also have an impact. Uncertainties arising from international conflicts or political decisions can lead to increased interest in cryptocurrencies. Investors may view them as a safe haven asset in times of geopolitical instability.

So, if you went through a recession wondering, "Why is Bitcoin going up today?", this might be the answer you were looking for.

As you can see, global economic factors are a significant piece of the puzzle explaining why cryptocurrencies continue to surge. Economic uncertainty, the efficiency of global transactions, accessibility, and responses to geopolitical events all contribute to the ongoing growth of the crypto market.

The Greatest Crypto Surges

In the world of cryptocurrencies, the question, "Why is crypto going up?" has intrigued both seasoned investors and newcomers to the digital asset landscape.

To completely uncover the reasons behind these moments, let's take some time and lean into crypto history. In doing so, you'll have a clearer picture of how all the factors you just learned about fit into those remarkable upward spirals.

Bitcoin's Surge (2017)

The early years of Bitcoin were marked by obscurity and skepticism. Few people believed it could challenge traditional financial systems. No one even guessed that years later, everyone would be wondering, "Why is crypto going up so fast?".

Bitcoin's surge in 2017 marked one of the most extraordinary periods in its history. Beginning the year at around $1,000 per coin, Bitcoin's price soared to nearly $20,000 by December, representing an unprecedented increase of over 1,800% within a single year.

But why is Bitcoin up in 2017's scenario?

This surge was fueled by a combination of factors. Firstly, Bitcoin gained significant traction among mainstream investors, financial institutions, and the general public. Institutional investors, including hedge funds and asset management firms, showed growing interest in Bitcoin, contributing to its legitimacy as a digital asset.

Why is crypto going up: the Bitcoin price chart on the BitDegree crypto tracker.

Media attention played a crucial role as well. News outlets around the world covered Bitcoin's astronomical gains, further fueling public interest and investor speculation. Additionally, the rise of initial coin offerings (ICOs) contributed to Bitcoin's surge. Many investors who profited from ICOs diversified their gains into Bitcoin, driving up its price even further.

Bitcoin's limited supply of 21 million coins, coupled with increasing demand from both retail and institutional investors, created a perfect storm for its price surge. FOMO led many investors to buy Bitcoin, hoping to capitalize on its upward momentum.

Moreover, technological advancements, such as the implementation of the Segregated Witness (SegWit) upgrade and the anticipation of the Lightning Network, also contributed to Bitcoin's price appreciation. These improvements aimed to address scalability issues and enhance the network's functionality.

Why is crypto going up: Bitcoin.

However, Bitcoin's price surge in 2017 was followed by a significant correction in 2018, with its price declining sharply from its peak. Despite this, the events of 2017 solidified Bitcoin's position as the leading cryptocurrency and paved the way for its continued growth and adoption in the years to come.

Fast-forward to 2024, you can clearly see that 2017 seems nothing compared to the price of Bitcoin this year. On March 12th, 2024, Bitcoin hit a new all-time-high at $72,738. This time, one of the answers to the question, "Why is crypto going up?" was the interest in spot Bitcoin ETFs. Of course, like always, there were many more reasons.

Ethereum's Price Jump (2021)

In 2021, Ethereum's price experienced a remarkable surge, breaking the $4,000 mark for the first time. This meteoric rise left many wondering, "Why is crypto going up?".

A combination of factors contributed to Ethereum's price jump.

One of the key drivers was the increasing demand for Ethereum resulting from the booming DeFi and NFT sectors. These innovative applications, built on the Ethereum blockchain, created a significant need for Ether, the native cryptocurrency of Ethereum.

Another factor at play was the anticipation surrounding Ethereum's transition to Ethereum 2.0 (which took place in September 2022). By then, many questions of "why is crypto going up" would be met with an idealistic "because it's the future" kind of reply.

Why is crypto going up: the Ethereum price chart on the BitDegree price tracker.

Ethereum's price surge also benefited from decreasing gas fees. The implementation of the Berlin upgrade, along with the upcoming EIP-1559, promised reduced gas costs and a deflationary monetary policy, making Ethereum more attractive to both developers and investors.

The broader cryptocurrency market overall experienced a bullish trend in 2021, with Bitcoin reaching new all-time highs at that time, too ($68,789). Ethereum, as the second-largest cryptocurrency by market capitalization, often follows Bitcoin's price movements, benefiting from the overall positive sentiment in the market. The same can be noticed in 2024.

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Dogecoin's Price Boom (2021)

In the ever-volatile world of cryptocurrencies, another digital coin that stood out in 2021 was none other than Dogecoin. This playful meme token, featuring the Shiba Inu dog from the famous Doge meme, managed to capture the world's attention with its astonishing price surge.

Why is crypto up if it's just a meme token, you ask?

Well, you can largely thank Elon Musk for this crypto roller coaster ride. Musk, known for his tweets that often send shockwaves through the crypto market, played a significant role in Dogecoin's incredible ascent[3].

Why is crypto going up: Dogecoin.

In a surprising turn of events, Musk proclaimed his support for Dogecoin, even though he had previously emphasized that his Dogecoin-related comments shouldn't be taken seriously. His endorsement led to a flurry of activity, causing Dogecoin's price to spike by approximately 30% in just 24 hours.

Musk's tweets weren't the only driving force behind Dogecoin's surge, though.

The retail-led rally, fueled by platforms that offered commission-free trading, attracted traders and investors who poured their money into Dogecoin. The result? An eye-popping 20,000% increase in Dogecoin's value compared to the previous year.

During this whirlwind, Dogecoin climbed the ranks in the cryptocurrency world, eventually becoming the fourth most valuable digital asset after Bitcoin, Ethereum, and Binance Coin, with a market capitalization of around $70 billion.

Why is crypto going up: the Dogecoin price chart on the BitDegree crypto tracker.

However, it's not all smooth sailing. Dogecoin has faced criticism for its lack of development and a high concentration of tokens held by a small group of accounts. Skeptics have questioned its long-term sustainability, arguing that it relies heavily on hype, speculation, and FOMO.

Though Dogecoin's journey started as a joke in 2013, created by two software engineers, it gained immense popularity thanks to the Doge meme and Musk's endorsements. The "to the moon" phrase, used to signify a financial asset's "why is crypto going up" moment, became closely associated with Dogecoin.

Dogecoin's unprecedented rise might not be entirely sustainable, but it serves as a testament to the incredible influence of social media and celebrity endorsements in the world of cryptocurrencies. This digital token, born as a joke, reminds us that, in the crypto world, even the most unexpected can happen.

How to Take Advantage of Crypto Price Surges?

Cryptocurrency can be a roller coaster ride, with prices often shooting up like fireworks on New Year's Eve, and that's just a fact. Now, it's time to stop asking, "Why is crypto going up?" and, instead, focus on another matter, "How can you take advantage of these moments?".

When the surge hits, it's essential to know how to harness this momentum wisely. But I'm not here to give you any financial advice, so keep in mind these are all general tips. Thereofre, DYOR, consider your goals and risk appetite, invest only what you can afford to lose, and, if possible, consult a financial advisor.

✓ Staying informed is key.

Keep an eye on the market trends, but don't let the constant ups and downs overwhelm you. Follow reliable sources and grasp the fundamental principles that drive the market. Understanding the technology behind different cryptocurrencies can give you an edge when it comes to making informed decisions.

✓ Diversification is your friend.

Don't put all your eggs in one basket, as the saying goes. Spread your investments across various cryptocurrencies. This strategy can help mitigate risks, ensuring that you don't face substantial losses if one particular cryptocurrency takes an unexpected dive. Diversification can be a shield against volatility.

✓ Timing is crucial.

Try to gauge when a surge might be on the horizon. This requires a bit of skill and a dose of luck. Pay attention to market sentiment and any significant developments within the cryptocurrency world.

Why is crypto going up: a person looking at their watch.

Anticipating price movements and buying or selling at the right time can be the difference between a good profit and a missed opportunity.

✓ Consider a long-term approach.

While it's tempting to ride the wave of a sudden surge and make quick profits, remember that cryptocurrencies can be volatile. Thinking long-term can help you weather the storm during highly volatile periods. Patience often pays off in the world of crypto.

✓ Seek guidance from experts.

Don't hesitate to consult financial advisors or experienced individuals in the field. Their insights can provide you with valuable perspectives and help you make well-informed decisions. Engage in communities and forums to gain a better understanding of market dynamics and to stay updated on the latest trends and strategies.


As you've learned today, the question of, "Why is crypto going up?" can be attributed to a complex interplay of factors. From the decentralized nature of blockchain technology and the attention from celebrities to the scarcity element and institutional adoption, it's clear that several forces are at play.

While no one can predict with absolute certainty when the next crypto boom will happen, the factors discussed here provide valuable insights into why is crypto up at any given time. As the world of cryptocurrencies continues to evolve and mature, it's important for investors and enthusiasts to stay informed and exercise caution.

On top of that, consider storing your valuable crypto assets in a robust hardware wallet such as Ledger Nano X. Also, take advantage of reliable trading tools, like those offered by Binance or Bybit.

Scientific References

1. A. Jalan, R. Matkovskyy, A. Urquhart, et al.: 'The Role of Interpersonal Trust in Cryptocurrency Adoption';

2. U. Chohan: 'Cryptocurrencies and Hyperinflation';

3. S. Shahzad, M. Anas, E. Bouri: 'Price Explosiveness in Cryptocurrencies and Elon Musk's Tweets'.

About Article's Experts & Analysts

By Ain N.

Lead Content Researcher

Ain is the Lead Content Researcher. Her vast experience with crypto and blockchain tech-related content allows her to identify the key pieces of information that should be presented to the learner, and ensure the validity of the gathered data. Wit...
Ain N., Lead Content Researcher
Ain is the Lead Content Researcher. Her vast experience with crypto and blockchain tech-related content allows her to identify the key pieces of information that should be presented to the learner, and ensure the validity of the gathered data.
With a degree in New Media studies, she has developed an extensive list of techniques to educate people via new, research-proven study models based on deduction and long-term human memory.
Ain approaches everything with unequivocal attention to detail. Her main goals are to erase the ambiguity surrounding many Web3 concepts, and to guide content writers in presenting difficult crypto-related concepts in an easy-to-understand manner.
Even though content strategy is her main passion, Ain also enjoys reading high-fantasy books and watching superhero movies.

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Why is crypto going up?

Cryptocurrencies often experience upward momentum due to several key factors. Growing adoption, the global economic crisis, scarcity in supply, speculation, institutional investments, technological advancements in blockchain technology, and other factors all play a role. These factors contribute to increased demand, confidence, and excitement in the market, which, in turn, leads to rising cryptocurrency prices. To avoid risking your assets during these surges, trading on reputable exchanges, such as Binance, Bybit, or Kraken, is a must.

Why is Bitcoin up at times when the crypto market is down?

Bitcoin's behavior during market fluctuations can be attributed to several unique factors. First, Bitcoin is often considered a "digital gold" or a store of value within the crypto ecosystem, which means that it tends to be more resilient during market downturns. It benefits from a higher level of trust and recognition compared to other cryptocurrencies. Additionally, Bitcoin's limited supply and long-standing presence in the market make it an attractive choice for investors seeking stability. When market sentiment turns negative, investors often flock to Bitcoin as a safe haven, leading to price increases even when other cryptocurrencies are experiencing losses.

How to pick the best crypto exchange for yourself?

Picking out the best crypto exchange for yourself, you should always focus on maintaining a balance between the essential features that all top crypto exchanges should have, and those that are important to you, personally. For example, all of the best exchanges should possess top-tier security features, but if you're looking to trade only the main cryptocurrencies, you probably don't really care too much about the variety of coins available on the exchange. It's all a case-by-case scenario!

Which cryptocurrency exchange is best for beginners?

Reading through various best crypto exchange reviews online, you're bound to notice that one of the things that most of these exchanges have in common is that they are very simple to use. While some are more straightforward and beginner-friendly than others, you shouldn't encounter any difficulties with either of the top-rated exchanges. That said, many users believe that KuCoin is one of the simpler exchanges on the current market.

What is the difference between a crypto exchange and a brokerage?

In layman's terms, a cryptocurrency exchange is a place where you meet and exchange cryptocurrencies with another person. The exchange platform (i.e. Binance) acts as a middleman - it connects you (your offer or request) with that other person (the seller or the buyer). With a brokerage, however, there is no “other person” - you come and exchange your crypto coins or fiat money with the platform in question, without the interference of any third party. When considering cryptocurrency exchange rankings, though, both of these types of businesses (exchanges and brokerages) are usually just thrown under the umbrella term - exchange. This is done for the sake of simplicity.

Are all the top cryptocurrency exchanges based in the United States?

No, definitely not! While some of the top cryptocurrency exchanges are, indeed, based in the United States (i.e. KuCoin or Kraken), there are other very well-known industry leaders that are located all over the world. For example, Binance is based in Tokyo, Japan, while Bittrex is located in Liechtenstein. While there are many reasons for why an exchange would prefer to be based in one location over another, most of them boil down to business intricacies, and usually have no effect on the user of the platform.



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