Steak ’n Shake Adds $5M Bitcoin to Its Crypto Reserve

Crypto News Business

Steak ’n Shake Ups Bitcoin Bet with $5 Million Boost to Crypto Reserve

Written by Aaron S.,

Editor-In-Chief

Last Updated: January 28, 2026

Key Takeaways

Steak ’n Shake boosted its Bitcoin reserve by $5 million, which brings total holdings to about $15 million or 167.7 BTC;
The chain directs all Bitcoin payments from customers into its Strategic Bitcoin Reserve;
Since adopting Bitcoin payments, same-store sales have climbed 18% in 2026, driven by loyal customers and crypto supporters.

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Steak ’n Shake Ups Bitcoin Bet with $5 Million Boost to Crypto Reserve

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Steak ’n Shake has expanded its Bitcoin BTC $89,268.41 holdings by adding another $5 million to its Strategic Bitcoin Reserve.

The US fast-food chain channels every Bitcoin payment it receives from customers directly into this reserve, a policy it has followed since launching crypto payments across its restaurants in May.

With the new addition, the company currently holds $15 million in Bitcoin, around 167.7 BTC at the time of the announcement.

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However, Steak ’n Shake has not clarified whether that amount reflects price growth, new Bitcoin payments from customers, or further purchases made by the company itself.

The brand stated in a post on X:

Improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology.

Since integrating Bitcoin payments, Steak ’n Shake said same-store sales, across both company-owned and franchise outlets, have risen by 18% in 2026. Management credited the boost to both customer loyalty and enthusiasm from Bitcoin supporters.

The company said, "We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions".

Financial accountant and long-time Bitcoiner Rajat Soni stated in a post on X that holding Bitcoin can help businesses stay resilient.

Strategy recently revealed that it began 2026 with a fresh purchase of 1,283 Bitcoin for $116 million. What did the company say? Read the full story.