Strategy Kicks Off 2026 With $116 Million Bitcoin Purchase

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Written by Aaron S.,

Editor-In-Chief

Last Updated: January 05, 2026

Key Takeaways

Strategy kicked off 2026 by purchasing 1,283 Bitcoin for $116 million, lifting its total holdings to 673,783 BTC worth $62.6 billion;
The new BTC buy, averaging $90,000 each, was funded via share sales under its at-the-market program, per a January 5 SEC filing;
Despite a $17.4 billion unrealized Q4 2025 loss, Strategy raised $747.8 million in cash from stock sales.

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Strategy Kicks Off 2026 With $116 Million Bitcoin Purchase

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Strategy, the largest corporate Bitcoin BTC $88,963.95 holder, revealed that it began 2026 with a fresh purchase of 1,283 Bitcoin for $116 million, which brings its total holdings to 673,783 BTC.

The Bitcoin was acquired at an average price of about $90,000 per coin, using proceeds from the sale of its own shares under its at‑the‑market offering, as disclosed in a filing submitted to the US Securities and Exchange Commission on January 5.

The company's overall Bitcoin stash currently sits at $62.6 billion, based on an average purchase price of roughly $75,026 per Bitcoin, according to the same SEC statement.

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In the final quarter of 2025, Strategy recorded an unrealized loss of $17.4 billion on its Bitcoin holdings, driven by a decline in Bitcoin prices. The filing also reported a deferred tax benefit of $5 billion, which may reduce future tax obligations.

Management also expanded the company's cash reserves by $62 million, which boosted its US dollar holdings to $2.25 billion.

That capital supports payments on dividends, preferred stock, and debt interest, as noted by Michael Saylor, the company's co‑founder and executive chairman, in a post shared on X on January 5.

Through December, Strategy added $747.8 million to its cash reserves via stock sales, according to reports published on December 22, and that capital appears to underpin the company's recent purchases and liquidity buffer.

Strategy is working with MSCI to keep its MSTR shares in the index as the firm reviews digital asset holdings. What did Saylor say? Read the full story.