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Steak ‘n Shake Builds Bitcoin Reserve from Burger Sales

Key Takeaways

  • Steak ‘n Shake is saving all Bitcoin payments from its US stores in a dedicated digital reserve fund;
  • Customers who buy a Bitcoin Meal can get $5 in BTC through the Fold app by scanning their receipt;
  • For every Bitcoin-themed meal sold, 210 sats will be donated to support open-source Bitcoin development via OpenSats.

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Steak ‘n Shake Builds Bitcoin Reserve from Burger Sales

Steak ‘n Shake, an American fast-food restaurant, has taken a new step in its payment strategy by adding Bitcoin BTC $107,113.76 to its company holdings.

The money collected from Bitcoin payments made at its US locations is being saved in a separate digital fund.

In a post on X shared on October 31, Steak ‘n Shake said it plans to hold all Bitcoin payments in a "strategic Bitcoin reserve".

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The company is also launching a new offer for customers who want to try Bitcoin for the first time. By working with the Bitcoin rewards app Fold, Steak ‘n Shake will give customers $5 in Bitcoin when they buy a "Bitcoin Meal" or a "Bitcoin Steakburger".

The purchase receipt can be scanned in the Fold app to claim the reward. This promotion is available for a limited time in around 400 stores across the country.

According to Fold’s CEO, Will Reeves, noted that familiar experiences, such as buying a burger, can help more people feel comfortable with digital currency. Reeves said:

Bitcoin goes mainstream when it starts showing up in everyday life.

In addition to the rewards, the company is adding a charitable element to the campaign. For every Bitcoin-themed meal sold, 210 sats (roughly 23 cents) will be donated to OpenSats. This nonprofit helps developers working on Bitcoin’s core code and other open-source projects.

Recently, Steak 'n Shake decided not to go ahead with plans to accept Ethereum as a form of payment. Why? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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