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Steak ‘n Shake, an American fast-food restaurant, has taken a new step in its payment strategy by adding Bitcoin
The money collected from Bitcoin payments made at its US locations is being saved in a separate digital fund.
In a post on X shared on October 31, Steak ‘n Shake said it plans to hold all Bitcoin payments in a "strategic Bitcoin reserve".
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The company is also launching a new offer for customers who want to try Bitcoin for the first time. By working with the Bitcoin rewards app Fold, Steak ‘n Shake will give customers $5 in Bitcoin when they buy a "Bitcoin Meal" or a "Bitcoin Steakburger".
The purchase receipt can be scanned in the Fold app to claim the reward. This promotion is available for a limited time in around 400 stores across the country.
According to Fold’s CEO, Will Reeves, noted that familiar experiences, such as buying a burger, can help more people feel comfortable with digital currency. Reeves said:
Bitcoin goes mainstream when it starts showing up in everyday life.
In addition to the rewards, the company is adding a charitable element to the campaign. For every Bitcoin-themed meal sold, 210 sats (roughly 23 cents) will be donated to OpenSats. This nonprofit helps developers working on Bitcoin’s core code and other open-source projects.
Recently, Steak 'n Shake decided not to go ahead with plans to accept Ethereum as a form of payment. Why? Read the full story.
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