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SAG-AFTRA Calls Tilly Norwood a Risk to Human Creativity

Key Takeaways

  • ​SAG-AFTRA stated that AI character Tilly Norwood risks actor jobs and devalues real human performance in entertainment;
  • Created by Eline Van der Velden and launched at the Zurich Summit, Tilly Norwood has already attracted talent agency interest;
  • Van der Velden defends the AI project as a creative tool like animation or puppetry, but actors express growing concern.

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SAG-AFTRA Calls Tilly Norwood a Risk to Human Creativity

The launch of Tilly Norwood, an artificial intelligence (AI) generated character created by London-based company Xicoia, has sparked criticism from Hollywood’s main performers’ union.

SAG-AFTRA argued that projects like this threaten working actors and weaken the value of real human expression.

The figure was introduced by comedian and technologist Eline Van der Velden at the Zurich Summit during the Zurich Film Festival in Switzerland.

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Van der Velden, who founded Xicoia after running her production firm Particle6, said several talent agencies had already shown interest in representing the artificial persona.

SAG-AFTRA stated that Tilly Norwood is not an actor but a program created from countless performances by professionals who were neither asked for permission nor paid for their work. The union added that the character "has no life experience to draw from, no emotion".

The union also warned that these tools can be used to replace live performers, risking jobs and diminishing the value of authentic creativity. The group added that producers must follow union rules if they want to include such technology, which means they cannot bypass bargaining requirements.

Van der Velden described Norwood as a creative project rather than a threat. She compared the experiment to puppetry, animation, or CGI, writing that AI should be seen as a new tool.

Still, actors have voiced concerns. According to a report by Variety, Emily Blunt said:

Good Lord, we’re screwed. That is really, really scary.

Spotify recently introduced a set of rules to address the increasing use of AI in music creation. What do the rules include? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
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Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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