Perplexity and Getty Images Partner to License AI Photos

Perplexity Secures Getty Images Deal, Brings Licensed Photos to AI Search

Written by Aaron S.,

Editor-In-Chief

Last Updated: October 31, 2025

Key Takeaways

Perplexity signed a multi-year deal with Getty Images that grants full rights to display Getty’s photos within its AI search platform;
The partnership aims to fix past issues over image use by establishing clear permissions and consistent credit for photographers;
Perplexity and Getty emphasize accurate attribution, which ensures users can trace each image to its original source and creator.

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Perplexity, an artificial intelligence (AI) search tool company, has signed a multi-year license agreement with Getty Images.

This deal allows Perplexity to legally feature Getty’s photo content within its services.

The step is part of the company’s effort to build official content relationships, especially after facing criticism for its previous online sourcing practices.

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Perplexity had used Getty’s photos without a public agreement in place. At the time, some media outlets questioned whether this was a case of copyright misuse.

The new partnership may serve to address those concerns by providing clear permission for image use and offering a more structured approach.

Alongside the announcement, Perplexity stated that images appearing in its search results will now include proper credit and links to the original image sources. This is meant to make image origins transparent for users and respect the rights of content creators.

Getty’s vice president of strategic development, Nick Unsworth, commented that the agreement supports the idea that proper consent and attribution improve AI products.

Perplexity's head of content partnerships, Jessica Chan, stated that clarity and correct credit are essential when delivering information through AI. She added that their goal is to help people find visual answers while also showing where those visuals come from.

Recently, Pinterest introduced a new feature that lets users reduce the number of AI-generated images they see on the platform. How does it work? Read the full story.