OKX will tap the street artist Akse P19 and Global Street Art Agency to create four artworks.
OKX, a Seychelles-based cryptocurrency exchange, has recently teamed up with Broadford-based football club and English Premier League (EPL) champions Manchester City, despite the ongoing crypto market slaughter.
According to the official announcement issued on July 10th, the deal will see OKX becoming the Official Training Kit Partner of Manchester City for the upcoming season, as the crypto-driven platform will be also featured on women’s and men’s training gear until mid-2023.
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Furthermore, OKX has enlisted street artist Akse P19 and Global Street Art Agency that will both build four artworks for the exchange, including Erling Haaland, Jack Grealish, John Stones, and João Cancelo, across Manchester. The piece of graphic artwork will incorporate QR codes that can be scanned for a chance to win season tickets in the sponsor’s hospitality box.
In fact, the official partnership between OKX and Man City began early in March, when the two parties signed a multi-million dollar deal to support Man City’s soccer team, women's soccer, and esports teams.
Haider Rafique, the CMO of OKX, has commented on the initiative and mentioned that the firm remains on track to partner up with strong players in the sports area. Rafique mentioned that the collaboration has also paved the way for a number of users to learn more about crypto. He added:
“We are intentional about selecting partners who reflect this focus, which means we didn’t spend the bull run making sports deals at an unsustainable rate.”
OKX, founded in 2017 by the crypto entrepreneur Star Xu, is the second-largest crypto exchange by spot trading volume and derivatives, as it is currently operating in 180 global markets and serving over 20 million users. The firm is selling and trading a number of cryptocurrencies, including Bitcoin (BTC), Ether (ETH), and Cardano (ADA).
It seems like OKX is not fazed by the current market downturn at all. For instance, according to some statistics, in January, OKX managed to reach a total volume of $761B and surpass the crypto trading platform Coinbase. On top of that, a few weeks ago, the company also mentioned that it would be increasing its headcount by around 30%, reaching a total of 5000 employees.
Likewise, numerous crypto players are also sealing significant deals in the sports sector. For example, Paris-based football club PSG has recently launched non-fungible token (NFT) tickets for its upcoming Japan tour later in July.
Currently, fans have the opportunity to purchase 3 exclusive NFT digital tickets that cost 180,37 ETH, estimated at approximately $207,000, until Wednesday, July 13th. With such tickets, football enthusiasts will be able to attend a special VIP party, meet and greet with PSG players, and receive numerous autographs.
On top of that, earlier in June, the world’s largest crypto exchange Binance announced that it would be joining forces with the Portuguese football legend Cristiano Ronaldo to launch a series of NFT collections later this year.
At the beginning of this year, a crypto exchange dubbed Crypto.com also struck a five-year $25M deal with the Australian Football League (AFL) to support women’s sports development in Australia.
