Japanese carmaker Nissan recently filed for four new trademarks in the Web3 space.
Nissan becomes the latest car manufacturer to join the Web3 bandwagon with its latest trademark filings. It seeks to explore the potential of the blockchain, NFTs, and other digital assets.
The trademark filings were made with the United States Patent and Trademark Office (USPTO). The filings cover the company’s Infiniti, Nismo, and Nissan brands.
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Nissan has big plans for Web3, which include ad placement and entertainment for Web3 users. The company plans to create virtual wear, headgear, toys, tickets, cars, and trading cards. They are also planning to launch a non-fungible token (NFT) marketplace to mint and trade digital collectibles.
Nissan’s plans align with a growing trend amongst major brands moving into the Web3 space. Like others in the space, Nissan will offer ad and entertainment services in the Metaverse, such as images, artwork, audio, sounds, music, video, and more. In the future, the company plans to launch a site that covers its NFT business.
On March 8th, Nissan launched a "demonstration experiment" of the virtual store, dubbed "Nissan Hype Lab.” The store is located in the Metaverse and allows customers to "study, consult, test drive and purchase Nissan vehicles.” The new initiative is set to run from March 8th to June 30th.
The automotive industry has been scrambling to join Web3. Players in the sector recognize the influence of Web3 and the Metaverse in shaping consumer behavior. Web3 offers new and unique ways for consumers to interact with their favorite brands, and Nissan aims to be a leader in the space.
At the beginning of February, another automotive manufacturer Toyota joined forces with Japan-based layer-1 blockchain, Astar Network, to host its first Web3 hackathon.