Snoop Dogg’s NFT Telegram Gifts Sell Out in 30 Minutes

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Snoop Dogg’s NFT Telegram Gifts Sell Out in Under 30 Minutes

Written by Aaron S.,

Editor-In-Chief

Last Updated: July 10, 2025

Key Takeaways

Snoop Dogg’s NFT collection on Telegram sold out in 30 minutes, with nearly 996,000 tokens generating about $12 million in sales;
The animated NFTs, built on TON, can be shown on Telegram profiles or exchanged for in-app Stars currency;
A TON NFT lead said the drop could start a new trend, with more brands possibly launching similar Telegram Gifts.

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Snoop Dogg’s NFT Telegram Gifts Sell Out in Under 30 Minutes

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On July 9, Snoop Dogg launched a set of non-fungible token (NFT) Telegram Gifts that sold out in under 30 minutes.

Telegram founder Pavel Durov confirmed in a post on X that nearly 996,000 NFTs were purchased, which generated around $12 million.

The NFT Telegram Gifts, built on the TON TON $1.67 blockchain, are animated images that reflect "Snoop's iconic style".

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Buyers could choose from designs like vintage cars, bags of merchandise, dogs, and cannabis-related items. These can be added to a Telegram profile or converted into the platform’s Stars currency.

Snoop Dogg also released a song called "Gifts" alongside a video that displayed all the NFT designs.

According to an X user known as @ZenithTON, who works on NFTs at TON, Telegram first launched these digital items in January, with a collection called "Plush Pepe". Still, they noted in a post on X that Snoop Dogg’s release might help shift the conversation around NFTs.

Zenith stated that "this could be the start of a new NFT narrative", although they admitted that it "technically could not mean anything". They also noted that it is possible that other brands and Web3 projects could launch their own Telegram Gifts in the future.

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