Fitness Clothier Nike Hints at Integrating NFTs Into Video Games

Nike, the American-based biggest athletic apparel firm in the world, is reportedly seeking to integrate non-fungible tokens (NFTs) into video games by displaying branded shoes or any other object, including "avatar, pet, article of apparel, or headgear."

According to the filing issued by the US Patent and Trademark Office (USPTO) on June 30th, Nike is planning to incorporate some of its branded shoes or any of its “virtual objects” into video games. Although the filing was recently filed and no official news has been released, Nike’s plans suggest that players would be able to acquire Nike’s sneakers and actually wear them in a video game.

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Currently, it's unclear whether Nike is in talks with any of the companies that would partner up on the initiative. However, various sports games, including NBA 2K and FIFA, might seem like the most logical entry point for Nike to integrate the NFTs. Nike added in the filling:

With the proliferation of first and third person video games involving customizable skins, apparel, and gear, there exists an opportunity to engage and influence users in the digital realm via collectable objects so that they may be more engaged with a brand in the physical world. Likewise, there exists a need for a retailer to more directly influence and/or control the nature and ultimate supply of digital objects within this virtual market.

Earlier this week, a Web3-driven firm Polkadot announced that it would be rolling out a new video game console The Polium One, supporting eight blockchains and NFTs, that will supposedly arrive in the second quarter of 2024.

Back in April, Sega, a Japanese-based video game manufacturer, hinted at implementing NFTs in the upcoming “Super Game” project, set to release in the next five years.

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