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Rodeo Calls It Quits: NFT Platform Ends Operations by March 10

Key Takeaways

  • Rodeo, a social NFT platform launched in March 2025, will shut down due to limited growth and sustainability challenges;
  • Users can transfer their NFT assets and data to Arweave, with migration tools available before the final shutdown on March 10;
  • CEO Kayvon Tehranian also announced that Foundation, another NFT platform, will move under Blackdove’s ownership.

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Rodeo Calls It Quits: NFT Platform Ends Operations by March 10

Rodeo, a social non-fungible token (NFT) marketplace, has announced that it will be shutting down.

The app, which launched on Apple’s iOS Store in March 2025, was built to blend social media interaction with digital collecting.

In a post on X, CEO and co-founder Kayvon Tehranian explained that Rodeo could not grow enough to stay sustainable.

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He shared, “We believed collecting could be playful and communal, not just transactional". He added that although the platform had a loyal community, it did not reach the size needed for long-term survival.

To help users through the closure, Rodeo has laid out a process for transferring their assets and data. Users will be able to move their media and metadata to Arweave, a blockchain-based storage service.

The company will also release a migration tool to guide users through transferring assets from Rodeo’s smart contract.

Rodeo will stay operational until February 10, when it shifts to read-only mode. The full shutdown is scheduled for March 10.

Tehranian also revealed that ownership of Foundation, another NFT platform and digital art gallery, will move to Blackdove, a company specializing in digital art.

Foundation, launched as an experiment to test fair compensation for artists, has facilitated around $230 million in primary sales since its debut.

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Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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