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Rodeo Calls It Quits: NFT Platform Ends Operations by March 10
Key Takeaways
- Rodeo, a social NFT platform launched in March 2025, will shut down due to limited growth and sustainability challenges;
- Users can transfer their NFT assets and data to Arweave, with migration tools available before the final shutdown on March 10;
- CEO Kayvon Tehranian also announced that Foundation, another NFT platform, will move under Blackdove’s ownership.
Rodeo, a social non-fungible token (NFT) marketplace, has announced that it will be shutting down.
The app, which launched on Apple’s iOS Store in March 2025, was built to blend social media interaction with digital collecting.
In a post on X, CEO and co-founder Kayvon Tehranian explained that Rodeo could not grow enough to stay sustainable.
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He shared, “We believed collecting could be playful and communal, not just transactional". He added that although the platform had a loyal community, it did not reach the size needed for long-term survival.
To help users through the closure, Rodeo has laid out a process for transferring their assets and data. Users will be able to move their media and metadata to Arweave, a blockchain-based storage service.
The company will also release a migration tool to guide users through transferring assets from Rodeo’s smart contract.
Rodeo will stay operational until February 10, when it shifts to read-only mode. The full shutdown is scheduled for March 10.
Tehranian also revealed that ownership of Foundation, another NFT platform and digital art gallery, will move to Blackdove, a company specializing in digital art.
Foundation, launched as an experiment to test fair compensation for artists, has facilitated around $230 million in primary sales since its debut.
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