MLS Partners with Polymarket to Deepen Fan Engagement

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MLS Taps Polymarket for Interactive Fan Insights Ahead of World Cup

Written by Aaron S.,

Editor-In-Chief

Last Updated: January 27, 2026

Key Takeaways

Polymarket signed a long-term deal with MLS to become its official prediction market partner, including the joint Leagues Cup event;
The partnership will add new digital tools that let fans see live opinions and data while watching soccer matches;
MLS and Polymarket will ensure fair play through independent checks on market activity and match integrity.

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MLS Taps Polymarket for Interactive Fan Insights Ahead of World Cup

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Polymarket signed a multi-year deal with Major League Soccer (MLS) to serve as the league’s exclusive prediction market partner.

The agreement also covers the Leagues Cup, the joint tournament between MLS and Mexico’s Liga MX.

Both organizations plan to create new digital experiences that make following matches more engaging, such as live data displays and interactive features fans can use while watching games.

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Polymarket founder and CEO Shayne Coplan stated:

As soccer’s audience continues to grow and evolve in the US, fans are looking for new ways to engage more deeply with the game.

He added that Polymarket helps show what fans think during important parts of a match or season. It collects and displays people’s opinions and expectations as events happen, so supporters can see how views shift in real time.

The partnership aligns with rising interest in soccer across North America, ahead of the FIFA World Cup taking place in the region later this year. MLS and Polymarket aim to use this momentum to offer fans more real-time interaction and deeper involvement through data-driven insights.

To ensure fairness, both parties said the collaboration includes measures to protect match integrity, including independent oversight of market activity to detect unusual trading behavior.

On January 5, Polymarket and Parcl announced a partnership to introduce prediction markets based on daily housing price indices. How do these prediction markets work? Read the full story.