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Coinbase's Base App Drops Creator Rewards to Refocus on Trading

Key Takeaways

  • Base App ends Creator Rewards and its Farcaster-based feed as the team shifts the product toward a single goal focused on trading;
  • Creator Rewards paid out about $450,000 to 17,000 users, but the program closes on February 8 with final payments on February 18;
  • Farcaster activity moves back to the main Farcaster app, while Base App keeps its Creator Coins feature active.

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Coinbase's Base App Drops Creator Rewards to Refocus on Trading

Coinbase’s $1.92B Base App announced that it plans to end its Creator Rewards program and its social feed that relied on Farcaster.

The team wants the product to focus on trading rather than social features, and this shift removes tools designed to support creator activity.

Creator Rewards began in July. Its goal was to make the Base network feel more social by linking user engagement with small payouts.

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Base App later shared that the program distributed about $450,000 to roughly 17,000 creators over seven months. The data showed that most participants earned about $26.

Jesse Pollak, the creator of Base, explained that the team chose to narrow the app’s scope. He said the product works better when it focuses on one clear purpose, which he described as trading.

Creator Rewards will close on February 8, and the final payments will be issued on February 18.

The change also affects the app’s integration with Farcaster. Pollak noted that Base App never fully matched what Farcaster’s talk feed was built for.

He said the dedicated Farcaster app already offers a stronger experience for that type of activity. Pollak expects users who relied on the social feed in the Base App to return to Farcaster.

This update does not impact all creator-related features. The Creator Coins program will remain available.

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Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
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