Strategy Launches Stock Designed to Fund Bitcoin Plans

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Michael Saylor’s Strategy Launches Stock Designed to Fund Bitcoin Plans

Written by Aaron S.,

Editor-In-Chief

Last Updated: July 22, 2025

Key Takeaways

Strategy is launching a $100 preferred stock, STRC, with a 9% annual yield, open only to select investors;
The dividend will adjust over time to keep STRC trading near its $100 target price;
Funds raised will support Bitcoin purchases and cover general operating expenses.

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Michael Saylor’s Strategy Launches Stock Designed to Fund Bitcoin Plans

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The company with the largest Bitcoin BTC $118,616.61 holdings, Strategy, has introduced a new plan to raise money for its ongoing cryptocurrency investments.

The company is offering a new type of stock through an initial public offering aimed at a select group of investors.

The offering will consist of five million shares of Series A Variable Rate Perpetual Preferred Stock, listed under the ticker symbol STRC.

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Each share is priced at $100, and the company plans to adjust the dividend rate over time to keep the stock trading as close as possible to this stated price. At launch, the dividend is set to yield 9% annually, paid monthly.

Funds raised through this offering will be used for general business needs, which include buying more Bitcoin and covering working expenses. Michael Saylor, founder of Strategy, explained in a post on X that the offering will be available only to select investors rather than the general public.

The structure of this stock is designed to serve as a stable, income‑producing investment while supporting the company’s Bitcoin purchases.

Bitcoin writer Adam Livingston stated in a July 21 post on X that this mechanism is like a "new financial lifeform" designed to quickly convert dollars into Bitcoin. He also said, "You’re not buying stock. You’re buying a yield‑targeted Bitcoin conduit".

Meanwhile, StablecoinX has announced plans to go public through a merger with TLGY Acquisition Corp. What does the company aim to achieve? Read the full story.