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Meta Cleared to Train AI with Public Posts in the EU
Key Takeaways
- Meta got approval from the EU's data regulator to use public posts from its platforms to train AI systems;
- Data from private chats and users under 18 will not be used in Meta’s AI training;
- Users can opt out by filling out a form sent through Meta’s apps or email.
Meta has received permission from the European Union's data regulator to use public posts from its platforms to train artificial intelligence (AI) systems.
This means that comments, posts, and interactions made by users on Facebook, Instagram, WhatsApp, and Messenger can be used to help improve the company’s AI tools.
Meta also confirmed in an April 14 blog post that questions directed to its AI assistant will be included in the training data. However, private conversations and content from users under 18 will not be used.
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Meta said that collecting a wide range of public content helps its AI models better understand the different ways people across Europe communicate. This includes local language variations, cultural references, and regional humor. Meta believes this variety is necessary to build AI tools that feel more natural and useful for European users.
Users who prefer not to take part in this process will have the option to opt out. Meta plans to send a form through its apps and by email, which will allow users to remove their data from future AI training.
In July 2024, Meta held off on using public data from Europe after a privacy group called None of Your Business filed complaints in 11 countries. These complaints said Meta’s earlier policy changes could let the company use years of personal posts and online behavior for AI without proper consent.
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