Lufthansa Launches NFT-Based Loyalty Program Built on Polygon Protocol

Lufthansa, a European airline group, announced the launch of a loyalty program featuring nonfungible tokens (NFTs).

On August 31st, the company stated it wanted to see an integration of Web3 technologies into traditional loyalty programs. Customers will be able to store NFTs in their crypto wallets and use the assets to redeem rewards such as airport lounge access or flight upgrades.

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The NFT loyalty program is tied to Uptrip, an app that comes as a collaboration between the Lufthansa Innovation Hub and Miles & More. Customers can use the app to scan their boarding passes and exchange them for an NFT trading card. According to the statement, the Uptrip app utilizes Polygon, a Proof-of-Stake blockchain protocol.

The new program reportedly introduces gamification and entertainment elements since fliers can combine collectible cards into collections.

Christopher Siegloch, Head of Program Development at Miles & More, explained:

We are delighted to see so much interest in Uptrip. Gamification elements introduce participants to Web3 technologies such as NFTs in a fun way. Furthermore, we have managed to transfer the enthusiasm for collecting that people know from trading card booklets into a digital space.

Lufthansa’s team remarked on the customer interest in both the app and Web3 technologies, but hesitation is still there. The company hopes that Uptrip could become a way for customers to access new technology.

The app is in constant development based on customer feedback. So far, 20,000 people registered for the app, and more than 200,000 trading cards have been issued since its launch in Spring 2023.

Lufthansa is not the only big player to dive into NFTs. Earlier this month, Coca-Cola launched its first non-fungible token collection.

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