The Base becomes home to Coca-Cola's first non-fungible token collection.
One of the world's biggest beverage brands, Coca-Cola, is expanding its horizons into the digital collectible space, marking its debut in the non-fungible token (NFT) arena.
On August 13th, the crypto exchange Coinbase unveiled Coca-Cola's pioneering NFT collection as a highlight of its "Onchain Summer" event. It is worth noting that this event was rolled out hand in hand with Coinbase's Layer-2 network, Base.
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According to the announcement, shared by Coinbase:
With the Global Masterpiece campaign, CocaCola is set to immortalize iconic artworks onchain, collaborating with renowned artists.
This innovative NFT collection showcases celebrated artworks, including the famous “The Scream” by Edvard Munch. What makes it even more intriguing is the integration of these classic arts with the distinctive Coca-Cola bottle. Alongside such legendary pieces, the collection also features art from developing artists, connecting the past and the future of artistry.
Coca-Cola's venture into NFTs isn't just a solitary instance. Upon launch, the Base network by Coinbase is attracting a surge of consumer brands, with Coca-Cola being among the most prominent. Anticipation builds as other NFT collections, such as Zora, Pixelmon, Showtime, and Indelible, are set to make their debut soon.
It is worth noting that the Base beta version became available at the end of February 2023. Five months later, in July, the team behind Base opened the company for developers, when finally, in August, it became available to the general public.
As Coca-Cola steps into the NFT landscape with its unique Masterpiece collection, it reflects the widening embrace of digital collectibles by leading global brands. With Coinbase's Base network as the launching pad, the world waits to witness the fusion of traditional art and digital innovation.
