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Glassnode’s James Check: Bitcoin Treasury Hype Could Be Fading Fast

Key Takeaways

  • ​James Check said the Bitcoin treasury trend may be fading, with early adopters holding most of the appeal for investors;
  • New firms chasing fast gains often rely on small investors, but these backers may lose interest quickly;
  • Udi Wizardheimer believes many companies misunderstand the strategy and could be acquired as the market consolidates.

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Glassnode’s James Check: Bitcoin Treasury Hype Could Be Fading Fast

James Check, lead analyst at Glassnode, has shared his views that the corporate Bitcoin BTC $108,255.97 treasury strategy may already be running out of steam.

In a July 4 post on X, he stated, "My instinct is the Bitcoin treasury strategy has a far shorter lifespan than most expect".

Check explained that investors tend to support the first few companies to embrace Bitcoin, while later ones struggle to gain interest.

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He stated that the focus is shifting to companies that can show a clear purpose and a plan to keep growing their Bitcoin holdings over time.

Newer firms often attract small investors who hope for quick returns, but Check pointed out that these investors have limited resources and can quickly lose interest. While he remains confident in Bitcoin’s long-term value, he noted that there is a difference between being an early leader and being one of many trying to copy a successful model.

Some companies still have room to grow, but many will struggle to stand out as more firms try the same strategy.

His view aligns with Udi Wizardheimer, co-founder of Taproot Wizards, who said some founders see the Bitcoin treasury idea as a way to make quick money without fully understanding it.

Wizardheimer also noted that weaker companies might eventually be bought by stronger ones as the market adjusts and consolidates.

Recently, Glassnode and Gemini reported that centralized treasuries hold 30.9% of all BTC, roughly 6.1 million coins valued at $668 billion. How was this calculated? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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