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Ethereum’s Vitalik Buterin Shifts Entire Online Activity to Firefly in 2026
Key Takeaways
- Vitalik Buterin plans to focus on decentralized social media in 2026 to build fairer and more user-focused online platforms;
- He said decentralization enables healthy competition by letting multiple apps share open data layers instead of one central system;
- Buterin criticized token-driven SocialFi models and urged the community to explore decentralized spaces that support quality content.
Ethereum
He noted that true progress in online communication depends on building networks powered by decentralized data systems.
He also stated that such an approach creates healthy competition and platforms that reflect what users actually value, rather than chasing engagement numbers.
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In a post on X on January 21, Buterin shared that he has already shifted most of his online activity to decentralized platforms this year. Every post he has made or read so far in 2026 has been through Firefly, a platform that connects to X, Lens, Farcaster, and Bluesky.
Buterin wrote, “If we want a better society, we need better mass communication tools". He explained that decentralization allows multiple social apps to run on the same open data layer.
However, Buterin noted that these projects often reward status and quick profits rather than improving the quality of conversations. According to him, these SocialFi attempts have failed because they prioritize token gains over building meaningful systems.
As a comparison, he mentioned creator-focused models like Substack, which he believes better align incentives with the creation of useful, high-quality work.
Buterin urged the community to spend more time in decentralized ecosystems. He described them as the next step away from the “single centralized info warzone” that dominates today’s internet.
Recently, Buterin urged developers to rethink how decentralized autonomous organizations (DAOs) are built. What did he say? Read the full story.