Porsches spokesperson noted that the company is eager to offer NFT holders "the most exclusive and individual events and utilities possible.”
Porsche, a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, launched its first non-fungible token (NFT) collection on January 24th.
According to the OpenSea data, at the time of writing, the collection's total sales volume is 2,180 Ether (ETH), worth approximately $3.5 million.
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The collection’s NFT floor price is 1.89 ETH (around $3,000), with the best offer of 1.73 wETH (around $2,742).
It is worth noting that the collection was supposed to contain 7,500 NFTs. However, on January 25th, Porsche abruptly stopped the NFT mining process after several users complained about the lack of utility for NFT holders and high minting prices. Since then, Porsche’s 911 NFT collection has 2,363 digital collectibles.
The starting price for Porsche’s NFT minting was 0.911 ETH (around $1,500). The price was reportedly chosen in reference to the name of the collection and Porsche’s 911 model displayed on the NFTs.
However, after the launch, several users complained that the price was too high and asked Porsche to lower it to 0.0911 ETH (around $150).
On January 25th, the NFT collection's official Twitter account shared an extensive Twitter thread about implemented changes, dubbed “a utility thread.”
In a thread, Porsche promised to add more holder benefits, including co-creation of “Porsche's future of Web3,” a “private airdrop” scheduled in March, and an opportunity to attend the “money-can’t buy Porsche experience.”
Regarding a controversial minting process, Porsche’s spokesperson noted:
We see a lot of interest in the mint from art lovers and Porsche enthusiasts. Many customers from the Web3 community have obviously held back because direct resale seemed unprofitable due to the customization of the NFT.
Moreover, the spokesperson noted that “the size of the community is not decisive for <Porsche>.” The representative highlighted that the most important thing is that Porsche will be able to “offer the community the most exclusive and individual events and utilities possible.”
At the time of writing, 1,498 enthusiasts have purchased NFTs from the 911 collection.