AI Ronaldo Goes Viral, Meta Oversight Board Intervenes

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Deepfake Ronaldo Nazário Goes Viral, Meta Oversight Board Intervenes

Written by Aaron S.,

Editor-In-Chief

Last Updated: June 06, 2025

Key Takeaways

A deepfake video of Ronaldo promoting a game app stayed on Facebook despite being flagged for misleading content;
Meta's system failed to review the video properly, and action was only taken after the Oversight Board got involved;
The board ruled the post broke Meta’s rules and criticized the company for allowing it to be used in ads.

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Deepfake Ronaldo Nazário Goes Viral, Meta Oversight Board Intervenes

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Meta’s content review board has requested that the company remove a Facebook video that featured a fake version of Ronaldo Nazário to promote a game app.

According to a June 5 statement, the video, made with artificial intelligence (AI), showed the retired footballer encouraging users to play Plinko, which claimed it could earn them more than a regular job in Brazil.

The video’s voice and visuals were clearly out of sync, but it still gained over 600,000 views. Although flagged by a user for being misleading, Meta’s system did not treat the report as urgent.

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When the user appealed the decision, it still did not receive a proper review. Only after the matter was taken to Meta’s Oversight Board did action follow.

The Oversight Board, which Meta established in 2020, investigated the situation and determined that the video violated Meta’s rules on fraud and spam.

It also said Meta should not have let the post be used for advertising, since it showed a well-known person promoting something without their permission.

The board stated in a press release that removing the video aligns with Meta’s own guidelines. It also pointed out that Meta’s ad system should have caught the problem sooner, as it goes against the company’s policy of not using celebrity images to attract people to click on ads.

On May 12, Jamie Lee Curtis called on Meta and CEO Mark Zuckerberg to take down an ad that used an AI-generated image of her. What did she say? Read the full story.