MrBeast Pushes Into Finance With Step App Acquisition

Crypto News Business

Written by Aaron S.,

Editor-In-Chief

Last Updated: February 10, 2026

Key Takeaways

MrBeast expands into finance as Beast Industries acquires Step to give younger users tools for stronger money skills;
Step targets Gen Z with spending accounts, credit-building features, rewards, and FDIC-insured protection through Evolve Bank & Trust;
The decision follows a $200 million BitMine investment and a trademark filing that signals interest in future crypto-related services.

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MrBeast Pushes Into Finance With Step App Acquisition

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Beast Industries, the company founded by YouTuber Jimmy “MrBeast” Donaldson, is acquiring Step, a mobile banking app designed for teenagers and young adults.

Donaldson explained the decision in a post on X on February 9. He said the goal is to give younger users practical tools and basic guidance so they can handle money with more confidence.

Beast Industries CEO Jeff Housenbold added that good financial habits matter for long-term stability.

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Housenbold said, "Financial health is fundamental to overall wellbeing, yet too many people lack access to the tools and knowledge they need to build financial security".

Step’s main focus is to help Gen Z users manage everyday spending, build credit, earn rewards, and learn simple money skills. Its accounts are insured by the Federal Deposit Insurance Corporation through Evolve Bank & Trust.

This shift toward finance follows two earlier steps from the MrBeast brand. In January, BitMine Immersion Technologies, an Ethereum ETH $2,014.97 -focused treasury firm, invested $200 million into the YouTube channel’s business.

Previously, an October trademark request for “MrBeast Financial” listed possible features such as “cryptocurrency exchange services", “cryptocurrency payment processing", and “cryptocurrency via decentralized exchanges".

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