Anthropic’s Super Bowl Ads Take Direct Shot at ChatGPT

Crypto News AI

Written by Aaron S.,

Editor-In-Chief

Last Updated: February 06, 2026

Key Takeaways

Anthropic uses Super Bowl ads to highlight concerns about chatbot advertising and contrasts this with its own approach to Claude;
The ads target OpenAI’s decision to add ads to ChatGPT’s free tier and present spoof examples to stress potential downsides;
Sam Altman responds with sharp criticism, denies any plan to inject ads into conversations, and defends the need for an ad-supported option.

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Anthropic’s Super Bowl Ads Take Direct Shot at ChatGPT

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Anthropic released four Super Bowl ads on February 4, and one of them sets the tone right away with the word “BETRAYAL” in large letters.

The scene then shifts to a man seeking guidance on how to speak to his mother. The chatbot he talks to is styled to resemble ChatGPT.

The ad closes with Anthropic saying that ads may appear across AI tools in the future, but they will not appear in its own product, Claude.

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Another ad follows a similar pattern. A young man wants advice on how to get a six-pack. He shares his height, age, and weight. Instead of useful guidance, the bot answers with an ad for shoe inserts that make him look taller.

These commercials are aimed at OpenAI’s users. They came after OpenAI announced it would introduce ads to the free version of ChatGPT.

Sam Altman stated in a post on X that the ads made him laugh, but the rest of his response showed clear frustration. He posted a long message accusing Anthropic of being “dishonest” and “authoritarian".

Altman explained that an ad-supported option helps cover the cost of offering ChatGPT to millions of people. He added that ChatGPT remains the most widely used chatbot.

Still, he rejected the idea that ChatGPT would interrupt or redirect a conversation just to display an ad, especially one for an inappropriate product.

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