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Adidas Rolls Out Web3 Artist Residency Program Through Triple Stripes Studio

Adidas Rolls Out Web3 Artist Residency Program Through Triple Stripes Studio

Through the program, Web3 enthusiasts will be able to purchase digital artwork from Dearnostalgia and Monkeemoto (Moto).

Adidas's Triple Stripes Studio has unveiled a digital artist residency program focused on the non-fungible token (NFT) sector. The initiative aims to foster emerging talents in the Web3 space and introduce a line-up of events and NFT sales.

Triple Stripes Studio, Adidas's Web3 unit, announced its artist residency program on August 31st, with an official launch set for September 4th. The launch will be celebrated through a mix of online and in-person events, continuing until September 11th.

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According to information from the program's website, with the initiative, Adidas intends to join forces with promising artists. The goal is to give these digital creators a platform to engage more deeply with Adidas and its dedicated community of collectors and enthusiasts.

The first artists to benefit from this program are Adra Kandil, known as Dearnostalgia, and Monkeemoto (Moto). Both artists will launch their art through NFT sales starting September 6th. Dearnostalgia specializes in a unique mix of photography, typography, and digital montages, while Moto's art is focused on digital illustrations that encompass fashion, landscapes, and gaming themes.

The residency program will offer both open-edition and limited-edition NFTs. The open edition works will be available for 0.03 Ether (ETH) each, equivalent to roughly $49 at present rates. Limited edition pieces will have a price tag of 0.15 ETH, worth approximately $245.

At the end of 2022, Adidas launched its first non-fungible token (NFT) wearables collection called “Virtual Gear.”

With the launch of its artist residency program, Adidas's Triple Stripes Studio takes another step in integrating Web3 and NFT technology into its brand experience. As the program gets underway, it opens up new avenues for digital artists like Dearnostalgia and Moto, offering them a valuable platform to showcase their work and connect with a wider audience.

Gile K., Market Sentiment Analyst
Gile is a Market Sentiment Analyst who understands what public events may form what emotions. Her experience researching Web3 news and public market messages – including cryptocurrency news reports, PRs, and social network streams – is critical to her role in helping lead the Crypto News Editorial Team.
As an intelligent professional in public relations, together with the team, she aims to determine real VS fake news patterns, and bring her findings to anyone searching for unbiased news and events happening in the FinTech markets. Her expertise is uncovering the latest trustworthy & informative Web3 announcements to the masses.
When she's not researching the trustworthiness of mainstream stories, she spends time enjoying her terrace view and taking meticulous care of her outdoor environment.



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