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adidas Originals Introduces Its First NFT Wearables Collection “Virtual Gear”

adidas Originals Introduces Its First NFT Wearables Collection “Virtual Gear”

adidas Originals NFT wearables collection aims to strengthen a "community-based, member-first, open metaverse strategy.”

adidas, one of the biggest German clothing brands that manufacture and sells sportswear, has launched its first non-fungible token (NFT) wearables collection called “Virtual Gear.”

According to the announcement shared on November 16th, upon the launch of “Virtual Gear,” adidas aims to boost “adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy.”

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What is the Metaverse? (Meaning + Animated Examples)

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The collection is available from November 16th “across relevant NFT marketplaces.”

The “Virtual Gear” wearables collection contains 16 custom pieces. It is worth noting that “Virtual Gear” is a part of adidas' partnership with Bored Ape Yacht Club, Mutant Ape Yacht Club, and Inhabitants. The owners of the latter-mentioned NFTs will be able to dress up their avatars with pieces from the wearable NFT collection using the PFP dressing tool.

Moreover, in the announcement, adidas /// studio (Three Stripes Studio) Vice President (VP) Erika Wykes-Sneyd, highlighted:

Every capsule holder has a choice at launch – burn and express their virtual identity with adidas’ first Virtual Gear collection, or list and allow others to join this community.

In a nutshell, the owners of the adidas Originals: Capsule NFT Collection, launched in May 2022, can choose to “burn” their held Capsule NFT and receive a randomly generated “Virtual Gear” NFT wearable.

When talking about the release of adidas “Virtual Gear” NFTs, adidas Originals  Senior Vice President of Creative Direction, Nic Galway, noted:

Creatively, we’re extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.

In other news, Nike has recently announced that it is planning to launch its Web3 platform, dubbed .SWOOSH, in 2023. The Web3 platform is set to allow users to trade, buy or sell digital Nike products, such as jerseys or virtual shoes.

Gile K., Market Sentiment Analyst
Gile is a Market Sentiment Analyst who understands what public events may form what emotions. Her experience researching Web3 news and public market messages – including cryptocurrency news reports, PRs, and social network streams – is critical to her role in helping lead the Crypto News Editorial Team.
As an intelligent professional in public relations, together with the team, she aims to determine real VS fake news patterns, and bring her findings to anyone searching for unbiased news and events happening in the FinTech markets. Her expertise is uncovering the latest trustworthy & informative Web3 announcements to the masses.
When she's not researching the trustworthiness of mainstream stories, she spends time enjoying her terrace view and taking meticulous care of her outdoor environment.

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