Ambire AdEx ADX

What Is Ambire AdEx (ADX)?

ADX is the native token of Ambire AdEx, which is a decentralized ad network. It allows publishers and advertisers to place their ads through the Ambire AdEx platform, as well as track the activity of their ads through real-time verifiable reporting. In addition to that, Ambire AdEx is also known for its crypto wallet called Ambire.

If you want to see the live ADX price, check out the Ambire AdEx price chart above.

The Ambire AdEx platform was launched in 2020 as an open-source fraud-proof display advertising platform. It handles the trade of advertising space and time between users, advertisers, and publishers. In order to do that, the Ambire protocol employs OUTPACE, as in off-chain unidirectional trustless payment channels. Payment channels are one of the most commonly used techniques for Layer 2 scaling. They allow Ambire to employ micropayments for each individual impression.

With traditional payment systems, users can only withdraw their earnings for fixed, typically lengthy, periods of time, and only if they hit a specific threshold. With micropayments, on the other hand, publishers have the assurance that they can withdraw their revenue at any moment.

Micropayments are processed by validators who are assigned to every ad campaign on Ambire. In order to become a validator, a user has to stake ADX tokens. The reliability of the validators depends on the amount of tokens they stake. Besides, they receive rewards in ADX tokens for doing that.

Ambire Wallet

The Ambire Wallet is an open-source smart wallet. This means that it’s a Multi-Sig wallet that allows users to hold and manage their assets. The wallet can be controlled via hardware keys, email addresses, EOAs, and so on. Overall, the Ambire Wallet has many useful features, including transaction batching, hardware wallet support, interoperability with dApps through WalletConnect, automatic transaction fee management, built-in swaps, cross-chain transfers, and much more. Besides, apart from only paying transaction fees in ETH coins, users can also pay them in stablecoins or other ERC-20 tokens. The Ambire Wallet is great for both – newbies and seasoned crypto wallet users.

The Story of Ambire AdEx

The Ambire AdEx crypto project was launched in 2017 by Ivo Georgiev and Dimo Stoyanov. Originally, it was known as the AdEx Network and it was simply a decentralized ad exchange. Though it was the first protocol that provided users with decentralized advertising. In addition to that, it was the first advertising platform that accepted payments in ETH coins.

However, as the AdEx Network started expanding, the developers decided to rebrand and change the project’s name to Ambire. In the Italian language, the word “ambire” means to aspire or to strive. Thus, the company chose this name because it correlates with its main value – aspiration for excellence and perfection.

Use Cases of ADX Tokens

ADX token is based on the ERC-20 token standard. Don’t forget to take a look at the Ambire AdEx price chart above to see the live ADX price.

The main use case of ADX tokens is staking. Ambire AdEx token stakers receive staking rewards for their work. At first, these rewards were only given to Ambire validators. However, later, security mining was incorporated into staking. It provided users with the possibility of staking ADX in order to secure the network, this way receiving ADX tokens as rewards. This also leads to the second use case of ADX tokens – rewarding network participants.

Tokenomics of ADX

Initially, the max supply of Ambire AdEx tokens was 100 million. However, in 2020, the max supply was expanded to 150 million. New tokens are minted through staking rewards. Thus, once the circulating supply reaches the max supply, no new ADX tokens will ever be minted. As of writing this, the circulating Ambire AdEx coin supply is close to reaching the max supply. This could potentially result in an increase of the ADX price.