Toonstar and Hot Topic Join Forces to Drive Web3 Adoption

Toonstar, an LA-based Web3-driven animation studio founded in 2014, has recently announced that it would join forces with the national retail chain dubbed Hot Topic to drive Web3 adoption.

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According to the official announcement issued on July 13th, Toonstar will produce non-fungible tokens (NFTs) for its projects, as well as Hot Topic products in over 800 retail stores in the United States, as part of the agreement. Moreover, the Web3 startup will unlock the redemption of physical NFT merchandise in physical stores and pilot various Web3-based projects, as well as bring users’ favorite brands to Web3.

On top of that, the official report read that members of the Hot Topic community will have the opportunity to appear in one of the upcoming episodes of the Web3 animated series, produced by the American actress Mila Kunis’ Sixth Wall, The Gimmicks. The Solana-based "workplace comedy" animated NFT series has already collected over 1 million on-chain interactions since its rollout back in March.

The two crypto-driven companies will start their collaboration on July 21st, during the San Diego Comic-Con convention.

John Attanasio, CEO of Toonstar, noted that the partnership will allow the firm to accelerate the mainstream adoption of Web3, as the acquisition of the NFTs will be much simpler. He added:

“Entering the retail market is a huge leap forward for Web3 adoption. And with this partnership, buying an NFT will now be as easy as buying a t-shirt, opening the door to millions of new creators and owners.”

Likewise, Steve Vranes, CEO of Hot Topic, also mentioned that the leading US retailer is looking forward to “building the most innovative and engaging fan-based digital products and communities in a Web3 environment.”

In fact, Toonstar and Hot Topic are not the only high-end brands that have delved into the Web3 world. Earlier this year, Gucci, a Florence-based luxury fashion icon, partnered up with a global entertainment brand Superplastic to roll out a series of digital collectibles.

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