The initiative arrives right after the Swiss-based watch giant recently joined the crypto ecosystem in the US.
On June 15, Switzerland-based watchmaker TAG Heuer announced that it would be taking a significant step into the Web3 world by introducing a smartwatch that allows users to showcase their non-fungible token (NFT) collections on their wrists. The initiative will see additional collaboration from well-known NFT-related projects dubbed CLONE-X and Bored Ape Yacht Club.
According to the official statement, the smartwatch manufacturer will introduce the new functionality to the Tag Heuer Connected Calibre E4 smartwatch. On top of that, the owners of the watch will have the opportunity to access this new feature via an upcoming update.
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Frédéric Arnault, CEO of Tag Heuer, believes that the improvement won’t only bring more accessibility to the watch, but also more attractiveness and charm. He stated:
“Not launching our own NFT collection but allowing collectors to use their NFTs in a new way was the most obvious first step. We speak to all passionate collectors.”
For authentication purposes, the smartwatch users will have to connect to various crypto wallets, including Ledger Live and Metamask. Reportedly, the NFTs will be transferred to the smartwatch directly through a paired smartphone.
The smartwatch that comes in three different designs will support both animated and static non-fungible token (NFT) GIFs "in crisp detail, with animations looping infinitely." The team behind TAG Heuer's latest innovation stated:
"This novel experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, created by a team of in-house developers and bearing the brand’s trademark design signatures."
NFTs have been a part of the mainstream media for quite some time now. For instance, last year, between October and November, the number of NFT art sales exceeded 1.5M in one month. In total, more than 11M art sales were made throughout 2021.