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The term play-to-earn has been floating around for quite a while now, especially when there is news on upcoming NFT based video games.
Square Enix is a Japanese video game company that is best known for its most prominent franchise - Final Fantasy. On New Year’s, the President of Square Enix Yosuke Matsuda issued a statement regarding NFTs, the Metaverse, and how Facebook changing its title to Meta is "evidence that the concept is not a mere buzzword but here to stay."
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Matsuda sees a bright future for the Metaverse and thinks that the year 2022 will be the start of more immersive blockchain technologies that will draw people in through virtual worlds.
Being the President of Square Enix, a video game company, he also mentioned how people will enjoy playing video games a lot more with advanced blockchain technologies and much more accessible content through 5G, stating:
As these trends continue, I believe that the content we provide will become more accessible, making it more likely that our customers will discover enjoyment as we gain new touchpoints with them.
Some similar views also came from Ubisoft who recently partnered up with aleph.im in order to pursue a Metaverse-based platform called Ubisoft Quartz.
It seems as if blockchain technologies are sort of a gateway for video games to gain new customers, draw players in with valuable digital assets, and keep them coming back to their game for more rewards - which is obviously a two-way street for both players and companies.
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