Playboy Teams up With The Sandbox to Roll Out MetaMansion Social Game

Playboy, an iconic Chicago-based globally renowned lifestyle brand founded in 1953, has recently teamed up with NFT-based Metaverse gaming platform The Sandbox to launch a social game dubbed MetaMansion.

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According to the official announcement issued on July 11th, the Playboy-themed virtual experience will offer various social and programmed events, mini-games, and ongoing non-fungible token (NFT) releases.

In fact, Playboy gave a little sneak peek at MetaMansion last year, when the brand rolled out its Rabbitar NFT collection, consisting of almost 12k bunny-themed tokenized avatars that are currently sold for 0.19 Ethereum (ETH), estimated at $206.

Owners of these NFTs will now have the opportunity to gain access to special experiences at Playboy’s virtual mansion. On top of that, holders of Rabbitar NFTs will be able to participate in various giveaways and special quests, as well as verify the digital asset for a chance to get a Playboy Rabbitar role.

The Sandbox's COO and co-founder, Sebastien Borget, stated that the firm is excited to integrate Playboy's collection of material from the previous 70 years into the metaverse. He added:

“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success.”

Likewise, Rachel Webber, strategy officer, and chief brand at Playboy, also commented on the partnership and noted that The Sandbox and its world-class designers will make the experience for the fans even better, adding:

“We can’t wait to invite our global Playboy fanbase, and in particular our Rabbitar community and The Sandbox LAND owners, into this new immersive world of Playboy.”

To get the latest information, fans can join Playboy's MetaMansion channel on The Sandbox Discord server.

It seems like The Sandbox, described as “part virtual real estate, part amusement park,” is keen on making long-term partnerships with metaverse-driven companies. The gaming platform has already joined forces with over 300 massive brands and well-known figures.

To name a few, earlier in March, The Sandbox lent a helping hand to a London-based financial services firm HSBC and a South Korean entertainment company dubbed Cube Entertainment. Other partnerships include Warner Music, The Walking Dead, and Adidas.

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