Instant Checkout Turns ChatGPT Into a Storefront

OpenAI Turns ChatGPT Into a Storefront With Instant Checkout

Written by Aaron S.,

Editor-In-Chief

Last Updated: September 30, 2025

Key Takeaways

ChatGPT’s new Instant Checkout lets US users shop from Etsy now and over 1 million Shopify sellers soon, all within the chat;
Purchases can be confirmed and paid directly in ChatGPT using Apple Pay, Google Pay, Stripe, or credit cards;
OpenAI will open source its Agentic Commerce Protocol, built with Stripe, so others can add in-chat shopping to their platforms.

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OpenAI has added a feature to ChatGPT that allows users in the US to buy items from Etsy and Shopify.

This feature, called Instant Checkout, is available to users signed into ChatGPT, including those using the Free, Plus, and Pro versions.

Instant Checkout supports purchases from Etsy sellers based in the US, and OpenAI plans to expand access to over one million Shopify sellers soon. Brands such as Glossier, Skims, Vuori, and Spanx are expected to be included.

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Previously, ChatGPT could help users explore product options by showing prices, images, reviews, and links to online shops. Currently, users can complete the entire process, from finding an item to making a payment, directly within the conversation.

After confirming the purchase, users can choose from several payment options like Apple Pay, Google Pay, Stripe, or a credit card.

OpenAI has also announced that it will release the underlying technology behind Instant Checkout, known as the Agentic Commerce Protocol (ACP).

Built with Stripe, ACP will be made open source, which allows other businesses and developers to add this type of shopping experience to their own platforms or apps.

Stripe’s President of Technology and Business, Will Gaybrick, noted that "Stripe is building the economic infrastructure for AI", and that involves rethinking how digital shopping works to support AI-assisted experiences.

On September 25, OpenAI introduced a new feature for ChatGPT named Pulse. How does it work? Read the full story.