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OpenAI Turns ChatGPT Into a Storefront With Instant Checkout

Key Takeaways

  • ​ChatGPT’s new Instant Checkout lets US users shop from Etsy now and over 1 million Shopify sellers soon, all within the chat;
  • Purchases can be confirmed and paid directly in ChatGPT using Apple Pay, Google Pay, Stripe, or credit cards;
  • OpenAI will open source its Agentic Commerce Protocol, built with Stripe, so others can add in-chat shopping to their platforms.​

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OpenAI Turns ChatGPT Into a Storefront With Instant Checkout

OpenAI has added a feature to ChatGPT that allows users in the US to buy items from Etsy and Shopify.

This feature, called Instant Checkout, is available to users signed into ChatGPT, including those using the Free, Plus, and Pro versions.

Instant Checkout supports purchases from Etsy sellers based in the US, and OpenAI plans to expand access to over one million Shopify sellers soon. Brands such as Glossier, Skims, Vuori, and Spanx are expected to be included.

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Previously, ChatGPT could help users explore product options by showing prices, images, reviews, and links to online shops. Currently, users can complete the entire process, from finding an item to making a payment, directly within the conversation.

After confirming the purchase, users can choose from several payment options like Apple Pay, Google Pay, Stripe, or a credit card.

OpenAI has also announced that it will release the underlying technology behind Instant Checkout, known as the Agentic Commerce Protocol (ACP).

Built with Stripe, ACP will be made open source, which allows other businesses and developers to add this type of shopping experience to their own platforms or apps.

Stripe’s President of Technology and Business, Will Gaybrick, noted that "Stripe is building the economic infrastructure for AI", and that involves rethinking how digital shopping works to support AI-assisted experiences.

On September 25, OpenAI introduced a new feature for ChatGPT named Pulse. How does it work? Read the full story.

Aaron S. Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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