Netflix Taps AI for Budget-Friendly Visuals

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Netflix Taps AI for Budget-Friendly Visuals Without Replacing Artists

Written by Aaron S.,

Editor-In-Chief

Last Updated: July 18, 2025

Key Takeaways

Netflix utilized AI-generated visuals in The Eternaut, which cut costs and finished the scene 10 times faster;
AI assisted the team without replacing human artists, who oversaw and approved the final visuals;
Netflix’s quarterly revenue reached $11 billion, with profits rising to $3.1 billion, boosted by cost-saving innovations.

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Netflix Taps AI for Budget-Friendly Visuals Without Replacing Artists

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Netflix has confirmed that it used generative artificial intelligence (AI) to create visual effects in one of its original series, according to a July 18 report by the BBC.

The scene appears in The Eternaut, a science fiction show produced in Argentina.

According to co-CEO Ted Sarandos, the team used AI to complete the sequence more quickly and at a lower cost than with regular special effects.

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Sarandos said this approach helped a smaller-budget production achieve results that would have been too expensive otherwise. The AI sped up the process by nearly ten times, which allowed the team to finish the scene without exceeding budget.

He explained that this was the first time Netflix had included AI-generated footage in a finished show or movie. The creators were pleased with the outcome.

Additionally, Sarandos noted that tools like generative AI could help make visual effects more available to productions with smaller budgets.

Netflix emphasized that the AI only assisted the team and did not replace anyone. Human designers still shaped the scene and approved all the visuals.

The announcement came alongside the company’s latest financial results. In the second quarter of the year, Netflix earned $11 billion in revenue. Its profits also rose from $2.1 billion to $3.1 billion.

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