Ferrari’s New Crypto Token Lets VIPs Bid on Iconic 499P

Ferrari’s New Crypto Token Lets VIPs Bid on Le Mans-Winning 499P

Written by Aaron S.,

Editor-In-Chief

Last Updated: October 27, 2025

Key Takeaways

Ferrari will release a digital token for Hyperclub members to bid on the 499P, its Le Mans-winning race car, starting in 2027;
The "Token Ferrari 499P" is being developed with fintech firm Conio and will offer access to exclusive, member-only auctions;
Ferrari continues exploring crypto, having accepted digital currencies for car purchases since 2023, with instant fiat conversion.

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Ferrari is preparing to launch a digital token that will give select fans a chance to bid on the 499P, the car that won the 24 Hours of Le Mans.

According to a report by Reuters, the new token, called the "Token Ferrari 499P", is being developed in partnership with Conio, a financial technology firm.

Access will be limited to members of Ferrari’s Hyperclub, a private group made up of 100 of its most dedicated endurance racing clients.

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Enrico Galliera, the company’s chief marketing and commercial officer, explained that it is about offering something meaningful to their most committed customers.

Those who own the token will be able to trade it within the group and take part in private auctions. One of the major offerings will be the chance to bid on the 499P itself.

The program is scheduled to go live during the 2027 World Endurance Championship season.

In 2023, Ferrari began accepting cryptocurrencies such as Bitcoin BTC $115,184.73 , Ethereum ETH $4,147.62 , and USDC USDC $1.00 for car purchases in the US, later expanding the service to European markets. Customers pay in crypto, but Ferrari’s system automatically converts the funds into regular currency.

Conio is currently in the process of obtaining a license under the European Union’s new Markets in Crypto-Assets (MiCA) rules. Davide Rallo, Conio’s chief fintech strategist, described the token launch as an important step for applying digital tools in the luxury market.

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