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Fermion Protocol Turns Dolce & Gabbana’s $1M NFT Suit into Shared Ownership
Key Takeaways
- Fermion Protocol is launching on Base, setting the scene by allowing fractional ownership of a $1M Dolce & Gabbana digital suit from the Collezione Genesi collection;
- Founded by Boson Protocol’s Justin Banon, the project aims to tokenize luxury assets, making high-end items more accessible through shared ownership;
- Fermion Protocol will use AI and blockchain to tokenize luxury assets and oversee the distribution of digital shares.
Fermion Protocol, a new project on the Base network, is launching with an unusual offering—fractional ownership of a $1 million Dolce & Gabbana digital suit.
Originally auctioned in 2021, the Glass Suit is part of the brand’s Collezione Genesi collection. The winning bid came from Boson Protocol, which acquired both the physical suit and its non-fungible token (NFT) version.
The physical suit took eight months to create and remains in Dolce & Gabbana’s care at its Alta Moda atelier in Milan.
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Fermion Protocol, founded by Boson Protocol’s Justin Banon, is part of the same ecosystem and focuses on fractionalizing and tokenizing real-world assets. Its initial efforts will center on luxury goods, allowing more people to buy shared ownership of high-end items.
Fractionalization involves dividing an asset into smaller shares to make it accessible to a broader audience. According to Banon:
With 2% of customers now driving 45% of luxury sales, there's a clear need to rebuild broader connections with luxury audiences.
He added, "As luxury consumers report a declining feeling of exclusivity, fractionalization presents a new model for those seeking elevated luxury consumption while offering instant verification of the provenance of vintage pieces by checking their digital credentials on decentralized networks".
To facilitate the sale, Fermion Protocol will employ a decentralized AI agent responsible for distributing digital shares of the suit to community members.
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