FCA Battles the Surge of Illegal Crypto Ads Across the UK

Crypto News Regulation

FCA Battles the Surge of Unauthorized Cryptocurrency Ads Across the UK

Written by Aaron S.,

Editor-In-Chief

Last Updated: January 02, 2025

Key Takeaways

Over half of illegal crypto ads in the UK were removed by the FCA, but many unauthorized ads remain online;
Google now requires FCA approval for UK crypto ads, excluding non-trading services like hardware wallets;
The FCA targets influencers promoting risky crypto schemes but has not imposed fines on violators.

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FCA Battles the Surge of Unauthorized Cryptocurrency Ads Across the UK

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Unauthorized advertisements for cryptocurrency projects in the United Kingdom continue to surface despite efforts by the Financial Conduct Authority (FCA) to remove them.

The FCA has rules requiring crypto-related advertisements to gain approval from either the FCA itself or a registered entity before they go live. However, no fines have been imposed on companies failing to comply.

Instead of pursuing penalties, the FCA has focused on online influencers promoting these ads.

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These individuals often encourage investment in crypto schemes without fully addressing the risks. By targeting influencers, the regulator aims to suppress misleading promotions at their source.

Between October 2023 and October 2024, the FCA issued 1,702 alerts about illegal crypto ads. 54% of these ads resulted in the removal of non-compliant promotions, but the remaining ads are still accessible.

In response to FCA regulations, Google updated its advertising guidelines for crypto-related content. Starting January 15, 2025, advertisers offering crypto exchanges or services in the UK must register with the FCA to run ads.

Hardware wallets and non-fungible tokens (NFTs) are still allowed to advertise, provided they do not offer buying, selling, or trading services. Google also reminded advertisers to follow local laws when targeting specific regions.

Meanwhile, the FCA seeks feedback from crypto industry experts, with responses due by March 14, 2025. What is it for? Read the full story.