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ECB Report: Digital Euro Struggles to Win Over Public
Key Takeaways
- Many Europeans see no strong reason to adopt the digital euro, as they prefer existing payment methods;
- The digital euro is unlikely to disrupt financial markets, but long-standing consumer habits could slow its adoption;
- Educating the public with clear, short videos may help shift opinions and increase interest in the digital euro.
A March 12 study by the European Central Bank (ECB) suggests that many people in eurozone countries are not eager to adopt a central bank digital currency (CBDC).
The report, titled Consumer Attitudes Towards a Central Bank Digital Currency, surveyed about 19,000 individuals across 11 eurozone countries. The findings suggest many people do not see a strong reason to switch from their current payment methods.
When given a hypothetical sum of €10,000 (about $10,800) to distribute across different assets, respondents allocated only a small portion to the digital euro. Most chose to keep their funds in cash, checking accounts, or savings rather than investing in the proposed digital currency.
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The study highlights the challenge of convincing people that a digital euro offers real benefits. With so many payment options already available—both online and offline—many see no need for an additional one.
The introduction of a digital euro is unlikely to disrupt financial markets. However, established habits still play a major role, as many consumers feel comfortable with their current ways of handling money.
The study suggests that targeted communication efforts will be necessary to overcome skepticism. One potential solution is education. The report found that people who watched short, informative videos about the digital euro were more likely to update their views and consider using it.
On February 20, the ECB announced a plan to develop a blockchain-based payment system. What was it for? Read the full story.