Crypto exchange Binance launches a new initiative in an attempt to bring sports fans closer to their favorite teams.
Binance, the largest cryptocurrency exchange in terms of daily trading volumes, has launched a new initiative for Fan Token holders, dubbed Binance Fan Club.
According to the announcement shared on February 20th, through Binance Fan Club, sports team fans will be able to earn Star Point, which can be swapped for “exclusive fan privileges,” such as personalized videos from players, VIP tickets, or invitations to meet & greet sessions.
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Users will be able to collect Star Point by completing simple tasks, like verifying one's identity or voting in various pools. The more points users assemble, the higher level it reaches and, thus, becomes eligible to win better rewards.
In particular, the initiative is available to fans holding tokens for football clubs like the Italian club SS Lazio (LAZIO), Portuguese club FC Porto (PORTO), and Brazilian club Santos FC (SANTOS). On top of that, the initiative is also available to F1 Team Alpine Fan Token (ALPINE) holders.
In the announcement, the cryptocurrency exchange noted that users that sign up to Binance through Binance Fan Club or customers holding at least one LAZIO, PORTO, SANTOS, or ALPINE fan token, can receive a Fan Badge, a symbol proofing their membership in the club’s fan community.
Binance's head of fan tokens and non-fungible tokens (NFTs), Lisa He, highlighted that fan tokens are the future of fan engagement that allows supporters to get closer to their favorite athletes. Moreover, Lisa He added:
Fan tokens allow sports fans to feel more connected to their favorite sports teams by allowing them to have access to exclusive offers and have a voice in team decisions for the club.
It is worth noting that Binance is also rolling out two promotions to reward Binance Fan Token holders. Binance is set to distribute $38,000 worth of LAZIO, PORTO, SANTOS, and ALPINE token vouchers.
At the time of writing, LAZIO retails for $3.43, the PORTO token is valued at $3.24, SANTOS retails for $6.05, while ALPINE token is worth $3.33.
