The latest incentive will award fighters for scoring top places at the UFC Pay-Per-View events.
Crypto.com has been one of the largest supporters of the sports industry over the past several months. Back in March, the cryptocurrency exchange became the official sponsor of the FIFA World Cup Qatar 2022.
Meanwhile, on the back of its earlier partnership with the UFC, the crypto exchange will be paying out crypto bonuses to the top three UFC fighters on the UFC PPVs. The winners will be decided based on community votes on who performed best during each event.
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According to the news release, first-place winners will receive $30K, runners-up - $20K, and $10K for fighters in last place. The amount of Bitcoin that the fighters receive will be based on the current exchange prices in USD that are equivalent to the prize.
Fans from all over the world will get a chance to support their favorite fighters on the upcoming UFC Pay-Per-Views by voting up to three times for two potential winners of each event.
Dana White, who is the President of the UFC, spoke on Crypto.com’s latest initiative with the largest mixed martial arts organization, stating:
"They're constantly coming up with new ideas about how we can work together to connect with the fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events while rewarding the fighters for bad-ass performances."
The new initiative will debut at UFC 273 during the fight between Alexander "The Great" Volkanovski and Jung "The Korean Zombie" Chan-sung on April 9th in Jacksonville, Florida.