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"Crypto: The Game" Acquired by Uniswap Labs as New Season Approaches

Key Takeaways

  • Uniswap Labs has acquired the on-chain game "Crypto: The Game" as it prepares to launch the highly anticipated third season;
  • The acquisition deal ensures CTG's founders will continue its development as part of Uniswap Labs;
  • CTG, inspired by "Survivor" and "Squid Game," requires players to pay 0.1 ETH to enter, competing in daily challenges over 10 days until one winner remains and claims the prize pool.
"Crypto: The Game" Acquired by Uniswap Labs as New Season Approaches

Uniswap Labs, a leading decentralized exchange, has announced its acquisition of the on-chain survival game "Crypto: The Game" (CTG) as it prepares to launch its highly anticipated third season.

The deal, which includes a mix of cash, tokens, and equity, ensures that the game's founders—Dylan Abruscato, Tyler Cagle, and Bryan Lee—will continue to develop CTG, now as part of the Uniswap Labs team.

The game debuted earlier this year and has quickly captured the interest of the crypto community. During the game's second season, all 800 NFT passes were sold out in less than 15 minutes, with resale prices showing a 40% markup.

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CTG, inspired by TV shows like "Survivor" and "Squid Game," involves contestants competing in various challenges. Players pay an entry fee of 0.1 ETH (around $354 at the time of writing) and are divided into ten groups of 80. The competition lasts 10 days, during which participants face daily challenges and vote each other out.

The game continues until only one winner remains, claiming the entire prize pool. In the first season, a player from Japan won more than $150,000, with the prize pool growing to around $250,000 in the following season.

Mary-Catherine Lader, Uniswap Labs' COO, expressed excitement about acquiring the game, stating:

We've seen CTG generate a ton of excitement and Uniswap is focused on making on-chain experiences more human and fun.

This acquisition is an indication of Uniswap Labs' commitment to strengthening its influence and providing engaging, innovative experiences within crypto.

This news comes at a legally challenging time for Uniswap Labs, having received a Wells notice issued by the SEC in April, which Uniswap has recently contested.

Aaron S., Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
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