The CEO of AMC Theatres, Adam Aron, has recently revealed that various digital payment methods and crypto made up 35% of the company's online payments.
Adam Aron emphasized that AMC’s foray into the crypto world not only received tremendous approval from the public but also introduced other various payment methods. For instance, these payment methods included Paypal, Apple Pay, Google play, Bitpay, and Venmo. The CEO additionally stated:
“Taken together, these various new payment options, impressively, recently represented about 35% of our total online payments.”
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According to report released in 2022, AMC has successfully managed to achieve a substantial increase in reveue. For instance, the company’s income rose substantially, from $148.3 to $785.7 million in one year.
Additionally, in April, the American movie theatre chain also introduced support for DOGE and SHIB payment methods that are available through the “AMC Theatres” mobile phone application.
Aside from crypto, the company is also interested in non-fungible tokens. The CEO noted that AMC has eight distinct NFT initiatives that will be introduced in the current year or some have already been implemented and allowed the company to increase the purchase of cinema tickets.
Back in November 2021, during the premiere of "Spider-Man: No Way Home", one of the campaigns consisted of 86,000 NFTs for the subscribers of several AMC memberships.