Key Takeaways
- BitDegree has awarded a €1,000 prize to the top-performing digital marketing course team at ISM University.
- The course, led by Marius Raugalas, challenged teams to create impactful marketing campaigns on a $100 budget.
- The collaboration between BitDegree and ISM introduced the first in-course scholarship at ISM, aiming to nurture and elevate marketing specialist standards in Lithuania.
BitDegree, the world's first blockchain-powered, smart incentive-based online education platform, has taken a groundbreaking step by awarding a €1,000 prize to the best team from the Digital Marketing Course at ISM University of Management and Economics.
This unique partnership between BitDegree and ISM set a precedent as it was the first time the course at ISM offered a scholarship.
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The course, led by Marius Raugalas, required teams to apply their digital marketing skills in practice. With a modest budget of $100, each group was tasked with planning and executing a two-week marketing campaign for a selected company. Students created marketing campaigns for local companies, including tech firms, cosmetic brands and bottled water producers.
Their objectives varied from increasing brand awareness to driving sales, and according to evaluators, the campaigns were notably effective. In particular, one team even managed to generate nearly €1,000 in actual sales on a mere $100 budget.
BitDegree, known for its focus on high-quality products and cutting-edge marketing practices, sponsored the course in a bid to nurture more marketing specialists within Lithuania.
The company believes that with a strong determination to succeed in marketing, anyone can "move mountains."
When asked about the initiative, BitDegree co-founder Danielius Stasiuslis remarked:
We're proud that we can reward bright minds of the digital marketing course. They have achieved exceptional results. The students are ready to become valuable employees at any company.
In an exciting partnership, with this initiative, BitDegree and ISM University have set a new bar for academic excellence. The collaboration not only rewards student knowledge but also promises to bring new winds into the Lithuanian marketing landscape.
