Bitcoin Climbs Ahead of McRib’s Return Across the US

Bitcoin Climbs Ahead of McRib’s Limited-Time Return Across the US

Written by Aaron S.,

Editor-In-Chief

Last Updated: November 11, 2025

Key Takeaways

Bitcoin rose on November 10 as McDonald’s prepared to reintroduce its McRib sandwich in the US;
Traders recalled past moments when Bitcoin and stocks gained during previous McRib returns;
McDonald’s confirmed the McRib’s nationwide comeback on November 11 for a limited time only.

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Bitcoin’s BTC $103,555.98 price climbed on November 10 as McDonald’s prepared to bring back its McRib sandwich in the United States.

The decision reminded many traders of a pattern they had noticed before, where Bitcoin prices have sometimes risen around the same time the sandwich returns.

For years, people have joked about a link between the McRib’s comeback and strong results in both Bitcoin and stock markets such as the S&P 500.

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This connection got new attention after McDonald’s Senior Marketing Director Guillaume Huin mentioned it on X. He stated that the McRib "has recently found new meaning on the internet within the trading and crypto community".

In his post, Huin pointed out that "some claim Bitcoin and S&P 500 tend to perform well after the McRib makes a comeback, particularly in 2017, 2020, 2021".

He added that when the sandwich returned in December 2024, Bitcoin reached a new record price.

Huin also confirmed that the McRib would be available again nationwide starting November 11, though only for a short time.

Since its first appearance in 1981, when Americans were introduced to its mix of pork, pickles, onions, and barbecue sauce, McDonald’s has made the McRib a limited-time item that comes and goes.

On November 9, Robert Kiyosaki, the author of Rich Dad Poor Dad, shared that he is buying more gold, silver, Bitcoin, and Ethereum. What led to his decision? Read the full story.