Binance ventures into sports with an official sponsorship deal with AFCON 2021 and the Confederation of African Football (CAF).
World-renowned crypto exchange Binance has been expanding its global footprint in the past months. On January 10th, according to Binance's official announcement, it became the sponsor of TotalEnergies Africa Cup of Nations (AFCON) which is the largest football championship in the region.
The cup will be held in Cameroon, between January 9th and February 6th, and Binance will be the "exclusive cryptocurrency and blockchain platform" that takes the "global brand and technology to African football."
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Likewise, Binance will be a partner of AFCON on all social media outlets in Cameroon and will be featured in the highlights of the top plays of the tournament.
Regarding the partnership with Binance, the General Secretary of CAF Veron Mosengo-Omba was thrilled about the sponsorship deal, stating:
"CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level."
More than that, since 2020, Binance has been hosting free crypto classes for African individuals in order to support the struggling region, introduce blockchain-based financial solutions to the people, and provide better career opportunities.
Co-founder of Binance Yi He commented on the expansion into the region, stating:
"With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry."
Apart from the African region, Binance has got its footing in the Middle East via a financial license in the Kingdom of Bahrain, where it will be operating as an official crypto service provider.