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Binance Collaborates with Ukrainian Supermarket Chain to Allow Crypto Payments

Binance Collaborates with Ukrainian Supermarket Chain to Allow Crypto Payments

Binance Pay to be supported in local Ukrainian grocery stores.

Binance, one of the largest crypto exchanges established in 2017, has announced its collaboration with Ukrainian supermarket chain Varus.

According to the blog post shared by Binance, the Ukrainians will be able to pay for their food and other goods using Binance Pay Wallet.

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Varus is one of the biggest grocery store chains in Ukraine, with more than 111 stores across 28 cities. With its new collaboration, the supermarket chain will allow customers to pay using cryptocurrencies and enjoy fast delivery.

Based on the announcement, the company will be delivering to 9 Ukrainian cities, Kyiv, Pavlograd, Kamianske, Vyshhorod, Kryvyi Rih, Brovary, Zaporizhzhia, and Nikopol.

Moreover, the partnership is celebrated by launching a reward program, eligible from September 15th to October 15th.

The collaboration offers two initiatives. The first one will give a reward worth UAH 100 (around $3) to customers who make an order worth more than UAH 500 (around $14) and have used Binance Pay to pay for their order.

Another set of rewards will be distributed weekly. Binance will choose 5 random winners from those customers who used Binance Pay to purchase their goods, rewarding each of them with UAH 5,000 (around $135). Throughout the week, Binance will distribute UAH 25,000 (around $677), in total giving away UAH 100,000 (around $2707).

It is not the first time cryptocurrency payments are available for Ukrainian citizens. Earlier this year, Binance Pay was integrated into Ukrainian home appliances and electronics store, Foxtrot.

Moreover, European exchange Whitepay has also provided an ability to use cryptocurrency payments to purchase items from Ukrainian stores, such as Tehnoezh and Stylus.

The Ukrainian mass crypto adoption has captured the attention of Ethereum (ETH) co-founder Vitalik Buterin, which during the 2022 Kyiv Tech Summit hosted on September 6th-9th, noted:

A country can become a Web3 hub if its citizens are actively interested in this technology and decide to make a major contribution to its development. Ukraine has both the capabilities and the determination to do this.

It is worth remembering that back in April, Binance launched payment cards for Ukrainian refugees.

Gile K., Market Sentiment Analyst
Gile is a Market Sentiment Analyst who understands what public events may form what emotions. Her experience researching Web3 news and public market messages – including cryptocurrency news reports, PRs, and social network streams – is critical to her role in helping lead the Crypto News Editorial Team.
As an intelligent professional in public relations, together with the team, she aims to determine real VS fake news patterns, and bring her findings to anyone searching for unbiased news and events happening in the FinTech markets. Her expertise is uncovering the latest trustworthy & informative Web3 announcements to the masses.
When she's not researching the trustworthiness of mainstream stories, she spends time enjoying her terrace view and taking meticulous care of her outdoor environment.

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