Apple Turns to Generative AI for Faster Chip Development

Johny Srouji, Apple’s head of hardware technologies, spoke during a tech conference held in Belgium about the importance of using the best tools available when creating chips.

He pointed out that chip design is becoming increasingly complex and that using AI tools could enable teams to accomplish more work in less time.

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Srouji mentioned that electronic design automation (EDA) companies play a major role in supporting Apple’s chip development. He said AI could be helpful in cutting down the time needed for design work, which could increase output and reduce delays.

Srouji gave an overview of Apple’s journey with custom chips, which began with the first iPhone processors and continued with the newer chips found in Mac computers and the Vision Pro headset.

While Srouji’s comments make it sound like Apple is just beginning to use AI for chip development, AppleInsider has pointed out that Apple has been using AI through EDA tools made by outside companies. For example, Synopsys noted that generative AI could introduce new methods for creating chip designs, which companies like Apple are likely to benefit from.

Apple recently introduced a new version of its Shortcuts app with built-in AI. What can it do? Read the full story.